September 3, 2015
What advice has guided you the best throughout your career and who imparted that advice to you?
Erik Bradley, B96: So many…but one that stands out was from Keith Naftaly who said "the minute you think you're somebody is when you become a nobody". Words that I still believe ring true today - it's always good to treat everyone the same and as you'd want to be treated.

Toby Knapp, WIHT: "Button one, button two… make sure there’s no silence in between…" - Kid Kelly. "Don’t tuck her in…" - Jeff Kapugi. And most recently Thea Mitchem gave me three keys to success… but I’m going to keep those to myself for now. Trust me they were – and are – epic.

Casey Reed, WIOQ: "When you start somewhere young, that's how you'll most always be perceived, no matter what you do. So keep moving on to move up." -Chio

Chad Rufer, KZZO:
"Be brilliant at the basics" -Steve Goldstein

Tommy Chuck, WIHT: Complain to someone who can help, don't bitch to those who can't.

Keith Allen, WMKS: It’s not just one piece or one person. I’m a product of all the different people I came in contact with mixed with a little bit of my own logic. My programming philosophy and strategy are based on advice from all those very smart people

Chase Murphy, KXXM: When you fire someone, do it on the first floor, from my dad.

Rich Davis, KBKS: "Play the Hits!" - Steve Rivers.

Terry Stevens, WOZZ: "If you lose your head, your ass will surely follow." My Uncle Larry (R.I.P.) told me that. Things are going to go sideways on you. That's life. You're not going to fix those things by freaking out. Keep a clear head.

Todd Lyons, KATS: "Strive for excellence, not perfection." – the late Daryl Sauve (R.I.P)

Max Volume, KOZZ: Jim Burruss once said ,"The only thing you have in this business is your relationships with other people. Thant's the only thing you wake up with tomorrow. Be impeccable with your word, and your word will take care of you!"

David Fisch, WMRQ: When I was a producer for Colin Cowherd at ESPN Radio...he told me to either own my name, or change it. I kept mine, and it's working out just fine.

Orlando, WLLD: My mentor, Tom Rivers offered advice for sales reps, who’d scream that "they needed an answer ASAP". He said the best response is: "if you MUST have an answer now, it’s NO. However, if you give me time to think it over, you can have a maybe". I get great cooperation from that lesson.

Java Joel Murphy, WAKS: You get judged on what you play, not what you don’t play. One of my first PD’s, RJ Jordan (aka Rick Pendleton).

Bret Andrews, WRNW: Make yourself as valuable to the company as possible by knowing how to do as much as possible. Expand your expertise and strive to contribute to every aspect of the operation. Imparted to me by guys like Tommy Austin, Brian Kelly, Ron Rossand Mat Mitchell.

JB King, KLUC: Not sure who said it…"Out Work Everyone."

Kobi, WNRW: "Radio is not rocket science...just have fun!" - Kannon

Skywalker, WSPK:
"You work with everyone in this business twice... so be nice" -Al Levine

Alex Tear, Y100/iHeartMedia Miami: Control the things that you can control - John Rohm. Take care of the little things and the big things take care of themselves - John Hare.

Jonathan Shuford, WRVW: You’re judged far more on how you face adversity than how you handle success. Don Cristi in Tulsa.

Derrick Cole, WLAN: Make sure you’re in good with the engineer, Stan Priest; and Trust your gut, you know what is right, David Miller, Regional SVPP Virginia.

Jared Banks, KUDD: Best advice of my career…NEVER STOP LEARNING! My first PD Zac Davis imparted this little grain of wisdom and it has stuck with me. Information and how we consume it is constantly changing and we need to learn to change with it!

Randi West, WMTX: Trust your gut. Everyone has told me that!

Bill Shane, Eastlan Ratings: "Tough times never last, but tough people do." That was put in a memo to me from Jimmy Roberts, formerly PD at WOLZ/Ft. Myers, FL

Valentine, Y100: Think before you speak best advice ever thanks to Mom.

Fish Boy, WKRZ: My Dad who simply said, "Never give up!" But he used much more colorful language!

Albie Dee, WOCQ: "There are NO rules" - Jerry Clifton
Tias Schuster, WKGS: RPM: "R" Respect the people that have been doing this job longer than you. "P" maintain Passion, that makes you great. "M" admit your Mistakes and grow from them.

R Dub! Z90: On September 13th, 2002, I received this email from one of my mentors, Elroy Smith. I had just landed my first PD job. His email read: Randy - YOU'RE THE MAN! Congratulations on achieving the first cycle of your dream. There will be many subsequent cycles that I am certain you'll conquer. You went after it and God blessed you. a. stay strong b. learn a lot c. be an incredible coach d. always be fair and honest -Elroy. I have had that e-mail, front and center, on my bulletin board at work, ever since I received it.

Heather Deluca, WSJO: Learn every aspect of your industry, not just the programming side. Never be too big to help with any given task, like helping a promo crew set up an event. Be diplomatic. Hear out every idea. I can’t attribute the above advice to any one given mentor, because all the good ones I’ve had possess those qualities. Repeating theme that I hope to continue to carry out myself.

Dom Theodore, Radio Animal Media Strategies & The Blaze Radio Network: BJ Harris when he told me, "Trust your gut. It's right 90% of the time and those are pretty good odds." My biggest successes have come from following this advice. My biggest failures have come when I didn't.

Kobe, WWHT: The golden rule from Mike Danger. People don't know what they like, they like what they know.

Matt Johnson, KUDD: "What’s the best thing we could do?" - Jerry Clifton.

Sean "Rabbi" Tyszler, WMMR: Work hard at what you enjoy and impress others and be right more than wrong. I am not sure who told me this but I will credit my father who is a great coach.

John Mayer, WFLZ: "Always politic for the vote." - Stan Priest.

Marissa, WFLY: Never stop working hard, nothing will ever be handed to you. I have heard this from many people and I’ve passed this along to many, but the younger generation doesn’t seem to pay attention to that.

Kevin Kash, WWEG: The first words I heard in broadcasting school from a man named Gary Gross. Not necessarily advice, but a warning. He said "This is radio. You will get fired."
Next Week's Question Of The Week:
Which three songs best define the summer of 2015 for your format?
e-Mail your responses to: or


Mike McVay
SVP/Content & Programming
Cumulus Media


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