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Stats… Stats… Stats…
It’s a strong first week for Tedeschi Trucks Band, with the new album, Let Me Get By, scoring 30 adds to put it on top of the Most Added list. Lake Street Dive celebrates its move to Nonesuch with 18 adds on Side Pony, landing in the second spot. Next is Nathaniel Rateliff & The Night Sweats with 12 new adds on the eponymous debut. Alabama ShakesSound & Color returns to the list with nine adds, followed by a six-add tie between Coldplay, Shovels & Rope, GIVERS, Cage The Elephant and Mumford & Sons.
            Before you make your adds and check out for the long weekend, take a listen to Holly Miranda’s “Come On.” If you missed her Yoko Ono impression in the lobby of the St. Julien at last summer’s FMQB Triple A Conference, you missed one of the spontaneous highlights of the convention! Have a safe and wonderful Thanksgiving, we’ll meet you back here next week. Meantime, the full list of impacting records is always found on the Available For Airplay page of the Triple A format room at FMQB.com.

WFUV Presents Its Annual Thanksgiving Feastival
WFUV/New York continues its annual WFUV Thanksgiving Feastival, on Thursday, November 26, starting at 10 a.m. The Feastival will air more than 20 hours of FUV Live concerts, recorded over the past year at various sized venues, from Electric Lady Studios to SXSW. The first day of Feastival includes The Lone Bellow, Ben Folds & yMusic, Steve Earle & the Dukes, Joe Jackson, Courtney Barnett, Wilco, and others between 10 a.m. and midnight. The traditional "Alice's Restaurant" by Arlo Guthrie will be played at Noon.
On Friday, the festivities continue at noon, with an airing of Brandi Carlile's Newport News Fold Festival set. From 6 p.m.-midnight performances by Rhiannon Giddens, Jose Gonzalez and David Gahan & Soulsavers, take place at venues throughout the area.
"Live music is a bug part of the WFUV listening experience-and one of the things that sets us apart," said WFUV PD Rita Houston. "The lineup is a good cross-section of the artists we play, from recent discoveries like Rhiannon Giddens and Madisen Ward and the Mama Bear, to favorites like Ben Folds and Wilco. And to hears artists such as Joe Jackson and Dave Gahan in intimate settings."

FMQB 2015-16 Reporting Schedule
The FMQB Triple A reporting year will end with the reporting week December 7-8, 2015. The tracking site will open again on Friday, January 8, 2016 for the reporting week of January 11-12.

Triple A News Bites
WXRT/Chicago offered listeners the opportunity to preview On XRT: Live From The Archives, Volume 17,its annual compilation of recorded performances that originated on the air at XRT, or webcast on 93XRT.com. One track per hour will be played from the CD all day on New Music Thursday. The CD will be available at all Chicago area Target stores beginning December 4... WYEP/Pittsburgh holds its annual Holiday Hootenanny 2015 on Thursday, December 10, at 7 p.m. Holiday music will be performed by Pittsburgh musicians, including Bill Deasy, Brooke Annibale, Morgan Erina, Craig King, Don Strange, and others. Gifts will be collected for the Veterans' Leadership of Western Pennsylvania. Items may include gift cards, grocery cards, winter accessories (scarves, hats, gloves) or towels for kitchen and baths... KSUT/Durango honors Native American Heritage Month with a story on Solidid Woods, the last remaining member of Mescalero Apache, who lived on the edge of Death Valley... WTTS/Indianapolis and HolidaysInCarmel.com have created a channel with a "TTS style holiday and Christmas songs 24/7. The WTTS HolidaysInCarmel.com Music Channel may also be heard on the free WTTS mobile app.

Republic Records Promotes Ben Adelson To SVP/A&R
Republic Records has promoted Ben Adelson to Senior Vice President of A&R as announced by Executive Vice President Rob Stevenson and Co-Founder and President Avery Lipman.
Adelson has held the title of Vice President of A&R since 2013. In just the past few years, he signed and developed artists including James Bay, Dawin, The Score, and more. In this new role, he will continue seeking, signing, and harvesting new talent, expanding the label’s ever-growing roster.
About this promotion, Stevenson comments, “Ben has become not only a leader within our department, but for the industry at large. He continues to champion and break innovative artists who will shape the sound of the future. It’s an honor to work with him.”
“Ben started out as an intern here, and he’s grown into one of the most respected executives in the music industry,” adds Lipman. “It’s been incredible watching his evolution. Every time he finds a new act, it’s somebody special.”
“I grew up in this ecosystem,” says Adelson. “Avery and Monte have had an extremely positive influence on my career and how I work. It’s been amazing to learn from them. Rob has taught me so much in terms of A&R, making records, and the process. He’s a great teacher with a wealth of experience. I want to thank them for this amazing opportunity and their continued support”.
Adelson joined the label as an intern in 2007. He was hired as Avery Lipman’s assistant until 2009. From February 2010 to August 2011, he did A&R at Epic Records. 2011 saw him return to Republic Records as Director of A&R and then Sr. Director of A&R before becoming Vice President of A&R in 2013.

Westwood One: The State of American Podcasting
Westwood One hosted The State of American Podcasting webinar on Wednesday (11/18) featuring new insights about the podcast consumer and advertiser sentiment about podcasts. The webinar was hosted by Pierre Bouvard, CMO of Cumulus Media/Westwood One, and featured insights and commentary from Stuart Last, VP of popular podcast and on-demand platform audioBoom; Jenna Weiss-Berman, Director of Audio at the phenomenal pop culture website Buzzfeed; and Brendan McDonald, co-creator and executive producer of the incredibly successful podcast WTF with Marc Maron. Here are a few highlights from the event:

On Millennial Demographics and Podcast Audience Profile:
Stuart Last: We see it at a global level, not just the U.S… the U.S. podcast industry is much more mature than the rest of the world; it’s led by the radio industry. There is great opportunity here to bring the media age down… this is the chance for people to connect with younger audiences in a way that audience is consuming content.

On Listening Location Numbers:
Jenna Weiss-Berman: Cars… that’s the real opportunity here. If someone can figure out how to make podcasts more easily accessible in the car. If the technology improves there and there’s some way I can just press “play” on my podcast app or if it’s somehow built into cars, I think you’ll see that numbers rise pretty dramatically.

On Brand Marketer Interest:
Brendan McDonald: What we found through our audience survey is that listeners were much more receptive to entertainment-based products in the sense of saying that would be the first thing they would be likely to patronize… We know our listeners are engaged on that level. Our survey respondents tell us 49% of them listen to every episode – 104 a year, twice a week – and they’re long, they’re not 15 minute episodes, they’re an hour to an hour and 15 minutes… Even if they’re not listening to every minute of every one, they’re showing a very high level of engagement. They are the super-users, the lovers of audio.

On Effectiveness of Advertising on Popular Shows vs less Popular Shows:
Brendan McDonald: I think that the analogy for the popular shows holds true across platforms… podcasting is really “narrowcasting.” We’re talking about shows with audiences that might not amount to gigantic numbers—even looking at standards of what is considered a successful podcast—but smaller numbers might still be a very high concentration of enthusiasts. You can do a very successful ad buy for that if you have a very specific product for those listeners. It I were an advertiser, what I would be interested in is the ability to mix and match and play favorites by my own knowledge of the content. We’re finding that in dealing with ad sellers, the ones who are most successful are the ones who know podcasts.

Westwood One also unveiled several new findings from its forthcoming State of American Podcasting Report.” Here are a few highlights:

  • Consumers are engaged with podcast advertising: 65% of podcast listeners recalled an ad after listening to a show one day earlier, according to a 2015 poll by Ipsos.
  • 41% of advertisers have discussed podcasting; 15% are currently advertising in podcasts, according to a poll by Advertiser Perceptions.*
  • Almost 20% of marketers and agencies say they "definitely would consider" advertising in podcasting in the next six months.*
  • In the next six months, nearly 1 out of 10 agencies and marketers said they “definitely would advertise” in podcasting in the next six months.*
  • 50% of both agencies and marketers said they “might advertise” in podcasting in the next 6 months.*

*Source: Advertiser Perceptions, 2015 Omnibus Study, September 2015
**Source: Ipsos, August 2015, Persons 18-34; percentages shown denote cumulative/net scores


Manny Simon
VP/Adult Formats,
Republic Records

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