Cover Story

Up Close with Joint Communications CEO John Parikhal

John Parikhal is a noted futurist, media strategist and marketing expert. Parikhal is also exceptionally versed in studying consumer trends. In fact, Joint Communications has spent nearly three decades helping clients understand consumers, while introducing new ways of serving the customer better. In his analysis of consumers, Parikhal uses sophisticated research, trend watching and an extensive understanding of the media. FMQB has presented Parikhal interviews in the past, and the content has always stimulated our readership. Today's article is certainly no exception. Parikhal jumps into the deep end on the critical issues of the day facing both the radio and music industries. [more]