Life After Howard...
April 13, 2004

The top priority for a handful of Clear Channel programmers is reshaping their stations to radio life without Howard.  Or Bubba.  Or The Regular Guys. At least two of  those ten stations with very high profile morning vacancies have settled on permanent replacements -- or as permanent as radio gets. 

While it's not yet official, WTKS/Orlando plans to keep The Monsters in mornings. Formerly known as The Monsters Of The Midday, the seven-person ensemble cast has been doing mornings since Howard Stern was suspended last month.  Now that he's not coming back, The Monsters are staying put in mornings. And their ongoing simulcasts on WXTB/Tampa and WPLA/Jacksonville could also become permanent.  No. 1 in men 18-49 in Orlando in the fall with a 13.9 share, Clear Channel is evolving The Monsters into a  regional Florida morning show aimed squarely at men.

(While the industry classifies 'TKS as FM talk, Orlando Director of Programming Chris Kampmeier sees it more as a series of Rock morning shows in all dayparts, and suggests (not at all subtly) that Rock morning shows looking to make more money and sleep longer contact him about his midday opening.) 

Across the hall, Modern Rock WJRR has moved its afternoon Fiasco back to mornings -- where they were before the station began simulcasting Bubba The Love Sponge out of Tampa. The return of Pat Lynch & Taco Bob to mornings also marks the end of their afternoon simulcasts into Tampa on 'XTB.  'JRR has moved Buckethead from evenings to afternoons; 98 Rock plans to announce a new afternoon show shortly. Right now, 'XTB's ramping up for its annual two-day Livestock concert and camping extravaganza, which hasn't escaped the effects of the FCC clampdown. Artist interviews that used to run live will now be taped in advance. And jock cutaways from the big show will be subject to a 20-second delay.  

 




 
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Nikki Nite,
VP of Prog. & Ops,
Entercom/Austin

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