Radio BDC Emerges Online Today With Triton Digital
August 13, 2012
Radio BDC launches online today as Radio Boston Dot Com, which can be heard online at www.boston.com/radio as well as via mobile apps on the iOS, Android and BlackBerry platforms. The new station has partnered with Triton Digital, which will power Radio BDC and provide the station with its content delivery network, a Flash-based audio player and the three mobile apps, as well as measurement and ad insertion. Additionally, Triton will provide audience engagement solutions including song and artist facts, lyrics, sampling and purchase options, content sharing and more.
"Our new streaming radio service is a natural addition to the content we provide on Boston.com," stated Lisa DeSisto, GM of Boston.com and Chief Advertising Officer for The Boston Globe. "Radio BDC is yet another opportunity for us to engage site visitors with quality news, entertainment, and information. In the end, this is one more avenue through which we can deliver the quality content our readers desire and monetize that content in a competitive online media environment."
"RadioBDC provides another feature to users in addition to the wide range of offerings on Boston.com -- from live sports, award-winning videos and entertainment, to the latest event info and eclectic blogs," said Boston Globe publisher Christopher Mayer. "We believe RadioBDC is the soundtrack for Boston.com. You can read about the Pats while listening to Mumford and Sons."
Radio BDC will retain popular on-air personalities from former Modern Rock station WFNX, including Henry Santoro, Julie Kramer and Adam 12, in addition to PD Paul Driscoll. Santoro will handle mornings from 7-11 a.m., with Kramer joining him for the 10:00 hour then handling 11 a.m. -2 p.m. herself. Adam 12 will be on-air 2-6 p.m., followed by Driscoll from 6-10 p.m.
The station will continue to feature Alternative music, as well as musician interviews, journalists and content from The Boston Globe and Boston.com, interactive contests and much more. The new online station will celebrate with a launch party on Thursday, August 16.