Greater Media has flipped Talk WTKK/Boston to Rhythmic as Power 96.9, "Boston's Hip Hop and R&B station." After allowing News Talk 96.9's morning team of Margery Eagan and Jim Braude to say goodbye with a proper sign-off this morning, Greater Media flipped the switch at 10 a.m. and launched the new format with Rihanna's "Diamonds."

An announcement from Greater Media about the new station promises "Get ready for an exciting week of music on the air at 96.9 FM in Boston.  Live and local, the new 96.9 promises to bring a fun new sound to the Boston community! Beginning today, 96.9 FM returns to music with Power 96.9, Boston’s Hip Hop and R&B station with more surprises to take place during the upcoming week. Stay tuned!"

The new station can be found online at power969.com.