Triton Digital has announced the re-alignment of its organizational structure. In a statement, the company says that with the streaming audio market projected to reach $2 billion by 2015, the changes will better serve customers' evolving needs and Triton's expanding customer base.

Triton's organizational changes will simplify and centralize all publisher and advertiser-related initiatives. All agency and advertiser-facing activity will now be managed at the enterprise level under the leadership of President of Market Development John Rosso. Similarly, all publisher-facing activity will now be managed centrally by President of Publisher Development, Dominick Milano. In addition, Patrick Reynolds expands his strategic role as Chief Strategy and Marketing Officer. 

According to Triton's announcement, "the simplified structure enables Triton to more efficiently build and deliver new technology and services to meet the demand of the fast growing streaming audio market." 

"2012 was successful in that we expanded our relationship with market leaders like CBS, Cumulus and Pandora, while entering into relationships with exciting new clients like Microsoft and NPR. As we look to 2013, with these changes implemented, we now have the best structure, alignment of assets and organizational focus to optimize the upcoming opportunities in 2013 and beyond." says Triton Digital COO Mike Agovino.