Jacobs Media Celebrates 30 Years of Classic Rock
December 2, 2015
It's been 30 years since the first FM Classic Rock station (WMMQ/Lansing, MI) debuted. Consulted by Jacobs Media President Fred Jacobs, who pioneered the format and was instrumental in its spread across the country, WMMQ brought artists like The Beatles, Rolling Stones and Led Zeppelin back to the airwaves after they had been all but abandoned by Album Rock Radio in favor of Hot Hits and the newest videos on MTV.

To celebrate this anniversary, Jacobs Media has launched HistoryOfClassicRockRadio.com, a website featuring a wealth of articles chronicling the history of the format along with a number of first-hand accounts from the people who worked at, managed and owned the stations that were a part of the birth and growth of Classic Rock radio.

Possibly more impressive than the format's 30-year heritage is the fact that Classic Rock is showing no signs of slowing down. Not only is the format heard on at least one station in nearly every radio market in America, but according to Nielsen's radio ratings, the Classic Rock audience has grown significantly over the last 36 months as original fans continue to enjoy the songs they grew up with while entire new generations discover this timeless body of music.

And from that original station to today's unprecedented growth, the consistent voice of the format has been Jacobs, shepherding stations through changes in technology, music tastes and the radio industry. "And they said it wouldn't last," he jokes, "We've learned together that Classic Rock is the greatest music ever made. It will be loved, appreciated, and enjoyed a century from now."

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Nicki Farag,
SVP of Promotion,
Def Jam Recordings

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