CBS Radio Philadelphia Relaunches WZMP-FM As "Today's 96.5"
January 5, 2017
CBS Radio-Philadelphia debuted a reimaged WZMP-FM at 10am on Thursday, moving it away from Top 40 "Amp Radio" to AC as "Today's 96.5." The station promises “Better Variety, Fewer Commercials” featuring an Adult Contemporary format serving fans in the Delaware Valley with today’s most popular hits from both new and established artists, including Bruno Mars, Justin Timberlake, Katy Perry, Maroon 5, P!NK, Taylor Swift, and more. Today’s 96.5 will also feature limited commercial interruptions. Bobby Smith will serve as the station’s Program Director overseeing the music line-up, events and partnerships and community engagements.
“We are excited to debut Today’s 96.5 with a mix of music that will engage our audience on air, on-line and onsite at concerts and local events,” said David Yadgaroff, Senior Vice President and Market Manager of CBS Radio Philadelphia. “Today’s 96.5 will bring fun and upbeat programming to Philadelphia radio. We will also offer the local and national advertising market unique sponsorship opportunities across all of our platforms.”
PD Bobby Smith added, "This is a station that will make you forget that you're still at work with one great song after another while delivering on the promise of having fewer interruptions so you can always look forward to hearing another great song."