Big Machine Label Group has named Mike Rittberg as Chief Marketing Officer. Rittberg will be based out of the label’s Nashville headquarters, working on the wide array of superstar talent under the Big Machine Label Group. Rittberg will oversee a variety of teams including branding (formerly PMPS), sales, marketing, ecommerce, data and streaming under BMLG’s new super-marketing missive.
BMLG President/CEO/Founder Scott Borchetta commented, “In this ever-changing environment, what once was is now no longer…Through constant analysis of the marketplace, we have hit on an incredible new marketing formula and Mike is the perfect executive to lead its operations.”
Prior to joining Big Machine Label Group, Rittberg worked for Bill Silva Management and was involved with the management of Linkin Park. His past stops include GM at Verve Music Group as well as SVP of Reprise Records. He also oversaw Rock and Alternative Promotion for Warner Bros. Records.
“I’m grateful to Scott and Andrew for this amazing opportunity to join Big Machine,” shared Rittberg. “I’m excited to work with and for such a talented roster of artists. I look forward to joining the staff in Nashville next week!”