Nielsen Reports Increased Revenue in 2016, Q4
February 10, 2017

Nielsen Holdings has reported its 2016 fourth quarter and full-year revenue. In Q4, revenue was up two percent to $1.656 million and for the full year, revenue grew 2.2 percent to $6.3 million.

"While 2016 was a challenging year, our results reflect the resiliency of our business. We remain focused on our key strategic initiatives and we continue to drive productivity and efficiency in our operations," said Nielsen CEO Mitch Barns.

In the fourth quarter of 2016, revenue in Nielsen's Buy segment was down 1.3 percent to $868 million but its Watch segment was up 5.8 percent to $788 million. However, net income in Q4 was down 36.7 percent, due to gains recorded in Q4 of 2015 primarily associated with an increased stake in Nielsen Catalina Solutions that did not recur in 2016.

For the full year, Nielsen's revenue in its Buy segment fell by 0.7 percent to $3.3 million as its Watch segment saw 5.7 percent revenue growth to $2.987 million. Net income for 2016 was down 11.9 percent to $502 million, though again this was attributed in part to the specific gains in 2015's Q4.




 
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Nikki Nite,
VP of Prog. & Ops,
Entercom/Austin

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