BuzzAngle Music: 2017 GRAMMYs Impact
February 14, 2017

The 2017 Grammy Awards had plenty of intrigue with regard to the top awards and as usual provided the nominated and performing artists with a boost to their album and song sales. Here are the highlights:

GRAMMY Winning Albums:

– Album sales for 25 by Adele jumped 232% Sunday night as a result of winning album of the year… 25 had 4,044 sales on Sunday.

Sturgill Simpson’s album A Sailor’s Guide to Earth had 3,471 sales on Sunday and experienced the biggest uplift in sales among all Grammy winning albums (that had sales < 500 sales) with an uplift of 789%.

Beyoncé’s Lemonade had the most sales on Sunday out of all the winning albums with 4,373 sales; that was an increase of 297% compared to the previous 6 day average.

Other Album Impact:

– Even though Bruno Mars album 24K Magic did not win a Grammy, his album jumped 206% with 6,728 sales on Sunday. 24K Magic was the 2nd biggest selling album in U.S. on Sunday with 6,728 sales.

– While Maren Morris’ album did not win for Country album of the year, it did experience an uplift of 300% in sales on Sunday with 2,727 sales.

Song Performance Impact:

– All the Songs performed on the Grammy’s experienced an average increase of 2,363% in song sales on the night of the Grammys compared to the six days leading up to the awards show.

Maren Morris’ song "Once" (which she performed with Alicia Keys) had the overall largest growth in sales of all songs performed; up over 13,477% in sales on Sunday compared to the previous six days. There were just about 5,600 sales for Once on Sunday night compared to a daily average of 41 sales for the previous 6 days.

William Bell’s "Born Under A Bad Sign" had the largest percentage growth in sales 23,691%; a unit sales increase of 1,698. The average daily songs sales for Born Under A Bad Sign leading up to the awards show was seven sales.

Ed Sheeran’s "Shape Of You" and Bruno Mars' "That’s What I Like" were the top two songs that had the largest sales gains on Sunday of all songs performed. Shape Of You had 46,266 sales on Sunday (up 164%) which was an increase of nearly 29,000 sales compared to the previous six days. That’s What I Like had 23,000 sales on Sunday (up 527%) which was an increase of nearly 20,000 sales compared to the previous six days

– Ed Sheeran and Bruno Mars were the performers that had the largest overall song sales increases among all performers. Ed Sheeran had 59,405 song sales on Sunday; with an increase of 37,080 sales compared to the previous 6 day average (or 166% growth). Bruno Mars had 48,756 song sales on Sunday; an increase of 36,382 sales compared to the previous 6 day average (or 294% growth).

– Maren Morris had the largest Grammy growth for song sales among all performers (815%) who had a sales increase of greater than 10,000 sales.

– There were four artists that experienced over 1,000% growth in song sales; Sturgill Simpson (1,063%), The Time (1,871%), Gary Clark Jr. (2,146%) and William Bell (5,803%).

– The three artists that had tributes; Prince, Bee Gees and George Michael each had triple digit song sales growth:
Prince song sales grew 338% on Sunday as a result of the tribute by Bruno Mars and The Time.
George Michael song sales grew 553% on Sunday as a result of the tribute by Adele.
Bee Gees song sales grew 640% on Sunday as a result of the tribute by Demi Lovato, Tori Kelly and Little Big Town.

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Nicki Farag,
SVP of Promotion,
Def Jam Recordings

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