Alpha Media San Antonio Names James Steele PD of 103.3 The APP
April 12, 2017
Alpha Media, San Antonio names James Steele Program Director of 103.3 The APP (KTFM-HD2).

Steele joined Alpha Media in 2015 and currently hosts PM Drive on 107.1 The Monkey in Biloxi-Gulfport, MS. You can also hear his voice on a number of stations throughout the country. Steele is an award-winning radio producer and personality who has received multiple accolades for community service, charity events, and branding campaigns. Previously, as Program Director of WROX-FM, Steele and his team turned the station into a ratings power house with a focus on branding, community, and music flow.

Alpha Media Executive VP/Programming, Scott Mahalick commented on the announcement, “James Is that fun spirited guy at the party you want to be around. His creativity, energy, and enthusiasm for the Alternative format is contagious, and we are happy to advance talent from within Alpha.”

Alpha Media, San Antonio OM, Greg Martin added, “We are excited to bring on James to oversee 103.3 The APP. He has an incredible passion for the format and we look forward to seeing him take the station to a whole new level.”

“I’m just glad to be back in the Alt game and happy to be joining an already strong team. I am thankful to Scott, Greg, Phil Becker (VP/Programming), Ricky Mitchell (Biloxi Market Manager), and Kenny Vest (Biloxi Operations Manager) for all opportunities at Alpha,” remarked Steele.

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Nicki Farag,
SVP of Promotion,
Def Jam Recordings

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