This morning at 5 a.m., CBS Radio flipped WNEW/New York City, launching Fresh 102.7. The soft music station targets women 25-44 and will be highly focused on the 30 to 40-year-old woman with an emphasis on songs released in the last decade. The programming will include artists like John Mayer, James Blunt, Alicia Keys, Marc Anthony, The Fray and Dido.

"Over the past year, the New York market has markedly changed, creating a host of opportunities," said station VP/GM Maire Mason. "More than ever we solicited input from potential listeners, and have heard first hand that this is the station they've been looking for. We firmly believe this is the right time and appropriate implementation of a current adult contemporary format in the market."

PD Rick Martini added, "The music will be what drives Fresh 102.7, and the on-air presentation will be subtle yet unique. As we evolve, talent will be integrated into the station's presentation without taking anything away from the music. We are excited to be making this move and taking the chance to own the modern-day soft music position."

The station is currently running jockless.