Sirius, Frank Sinatra Enterprises Create New Channel
February 7, 2007

Sirius Satellite Radio today announced a partnership with Frank Sinatra Enterprises to create a new channel dedicated to the music, time and spirit of The Chairman Of The Board. Dubbed Siriusly Sinatra, the  commercial-free channel will air recordings spanning the entire spectrum of Sinatra's career, as well as other artists from the Big Band, Swing and Traditional Pop genres. In addition to featuring regular blocks of Sinatra's music, the channel will also carry a weekly show hosted by his daughter, Nancy Sinatra, rare live concert performances, and special programs of archived material. Sirius and the Sinatra family will create The Chairman's Hour, using spoken word and music from the Sinatra archives, hosted by Frank himself.
 
The channel was officially unveiled Wednesday (2/7), 22 years to the date after Sinatra's "New York, New York" became the official anthem of New York City.

"America discovered my father on the radio. Now his earliest audience and his newest audience can hear his music, live performances, and exclusive interviews everywhere in North America," says Nancy Sinatra. "My family's arrangement with Sirius gives us the opportunity to create unique and broad programming never heard before on radio. Siriusly Sinatra brings my dad's voice into the future of audio entertainment."

"As a young child I remember the first time I heard my father's voice on the radio," said Tina Sinatra. "Dad was driving and said, 'That's what I do for a living.' How thrilling to now launch Siriusly Sinatra where I can hear his voice anytime."




 
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Nikki Nite,
VP of Prog. & Ops,
Entercom/Austin

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