Clear Channel is entering the social networking world, with 12 new Web sites tied into their stations around the country. Created by CC's Online division, the initiative launched today with seven CHR and Top 40 stations: WHTZ (Z100)/New York City, KYLD/San Francisco, WKSC/Chicago, KHKS/Dallas, WHIT (Hot 99.5)/Washington D.C., KDWB/Minneapolis and WLDI/West Palm Beach.
Clear Channel is expected to roll out five more social networking sites in June for CHR KIIS/Los Angeles and WFLZ/Tampa, Rock KTBZ/Houston, Urban WWPR (Power 105.1)/New York City and News/Talk KTRH/Houston.
The sites echo MySpace and other popular social networking sites, with photos, videos and blogs for both airstaff and listeners alike. However, the sites appear to still be in "beta" testing mode. For example, Z100's new "Z Zone" site can be found at zzone.z100.com.