Radio One Displaces Y100 Philly With The Beat
February 25, 2005

No, it wasn't a stunt, at 11:50 p.m., as the last chords of Pearl Jam "Alive" faded away, Radio One ditched the Modern Rock format on WPLY (Y100)/ Philadelphia and moved it's Rhythmic CHR WPHI (The Beat) from 103.9 to Y100's 100.3 signal. The 103.9 signal immediately began running a loop of five different promos directing listeners to 100.3 The Beat. It's believed "Praise 103.9", a Gospel station, will debut on the old Beat frequency. 

Word of the format flip started to leak out this morning when FMQB was first to report that Y100's morning team of Preston & Steve were signing off a day before their scheduled departure date from the station. The duo are headed for crosstown Mainstream Rock outlet WMMR after sitting out a six-month non-compete. Starting at 9 a.m. Thursday (2/24), the air studio was crammed with Y100 staffers giving remembrances of Preston & Steve moments, but there were underlying connotations of something bigger going on than the duo saying goodbye. At one point, Program Director Jim McGuinn asked the morning duo if he could use their aircheck for his resume.

Middayer Bret Hamilton (Y100Bret@aol.com) was on the air from 10 a.m. to noon before he took his turn to say goodbye, saying this was his last airshift and giving out new contact information and pointing listeners to Y100Rocks.com. The station then ran jockless until the near midnight format change.

Afternoon driver Matt Cord and night personality Electra, along with all the part time airstaff have been let go. MD/Marketing Director Dan Fein will be staying on with Radio One's Philadelphia cluster in a marketing role. Some of the promotion staff will be staying on long enough to make sure recent contest winners get their prizes. A scheduled Sonic Session with Interpol has also been cancelled.

This marks the second time that Radio One has killed the Modern Rock format in Philadelphia. Oddly enough, the first was when the company bought "WDRE/Philly" (WIBF, now WPHI 103.9 The Beat) and let the staff go. The WDRE staff later landed at Y100, which Radio One eventually acquired from owner Dan Lerner, and is pretty much the same group of people that Radio One is now letting go again.




 
Breaking News
Taylor Swift, Coldplay & More To Headline 2014 iHeartRadio Music Festival
CC Media Holdings Reports 1% Revenue Increase In Q2
CBS LOCAL Personalizes Event Discovery, Content Delivery With Agreement To Acquire Eventful
Jacobs Media's 6th Annual Public Radio Tech Survey Released
In Brief - July 23, 2014
FMQB FYI... Links You Should Know About
July 22, 2014
Clear Channel's iHeartRadio Partners With AdsWizz
Nielsen, Pointlogic Forge Strategic Alliance To Develop Next-Gen Media Planning Solutions
Pandora Hires Lars Murray As VP Of Industry Relations
In Brief - July 22, 2014
July 21, 2014
Evolve Music Group Signs Worldwide Agreement With Capitol Music Group
Second Annual KBA WKU Radio Talent Institute Underway
2014 Conclave Learning Conference Dates Announced
In Brief - July 21, 2014
July 18, 2014
Hubbard Radio Elevates Drew Horowitz To President/COO
The Week In Review: 7/14-7/18
CCM+E Names Jeff Davis OM For Greenville & Asheville Markets
Tony Cortez Upped to APD At KTFM/San Antonio
In Brief - July 18, 2014
July 17, 2014
Report: Driving Radio's Value With U.S. Auto Buyers
In Brief - July 17, 2014
July 16, 2014
Study: Coleman Insights And knowDigital Find Opportunity For NextRadio
In Brief - July 16, 2014
July 15, 2014
CCM+E Austin Names Jonathan "JR" Reed Program Director For KHFI & KPEZ
Music News
"Weird Al" Yankovic Lands First #1 Album Of His Career
Quick Hits: Hilary Duff, Pharrell & Miley Cyrus, Jack White, Ryan Adams, Mudvayne / Greg Tribbett
Godsmack Unleashes Epic "Generation Day"
Quick Hits: MAGIC!, One Direction, Kimbra, Uncle Kracker, Billy Joel
Weezer Goes "Back To The Shack"
Quick Hits: Avicii, iTunes Festival, Adam Levine, The Script, Demi Lovato, Johnny Marr
Upcoming Maroon 5 Album Features Gwen Stefani Duet
The Week In Review: 7/14-7/18
Quick Hits: Beyonce, Teen Choice Awards, Aaliyah, The Roots
Beyoncé Leads 2014 MTV Video Music Awards
Quick Hits: Bruno Mars, Kanye West & Iggy Azalea, Busta Rhymes, The Smashing Pumpkins, Pearl Jam, Johnny Winter
Sia's 1000 Forms Of Fear Is #1
Quick Hits: The Beatles, Tool, Jason Mraz, David Bowie
Train Announces Bulletproof Picasso
Quick Hits: Drake, Blink-182, Pharrell Williams, Gwen Stefani & Gavin Rossdale, Gerard Way, Cold War Kids, Alex & Sierra, Polaris Music Prize
FMQB NOW

Chase Murphy, PD
KXXM, KQXT/San Antonio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!