Y100's McGuinn: "Format's Viability" Not Reason For Flip


Can McGuinn get a little brotherly love for the Modern Rock format in Philly?

With Radio One sending the Modern Rock format on WPLY (Y100)/ Philadelphia to the bench and moving it's Rhythmic CHR WPHI (The Beat) from 103.9 to Y100's 100.3 signal, a staff has been displaced and left wondering what happened to their radio station.  It's not uncommon in radio, but it's frustrating when it happens to a station that was healthy and producing towards the company's bottom line.

"Y100 has been a part of so many people's lives in Philadelphia. More than most radio stations, the staff really was a family," Y100 PD Jim McGuinn told FMQB. "I don't think that [the flip] has anything to do with the format's viability in the market."

Y100's great brand, successful radio shows, host of charity projects and strong, consistent billing seemed to support the notion that the format flip had little to do with the health of Modern Rock in Philadelphia and more to do with the Urban-focused format direction of Radio One.

In less than 24 hours, over 11,000 listeners signed the online petition at Y100Rocks.com to keep the station alive. Offshoot petitions have also popped up in the hours since Y100's demise. "I am amazed at the outpouring of support from the industry and from the fans of Alternative music in Philadelphia," McGuinn adds.

McGuinn later stopped by Pierre Robert's midday shift
at WMMR as the crosstown Greater Media Mainstream Rocker has been embracing the Y100 listeners and staff members since the format change. He told Robert on air that, "Rock fans need to stick together. The last few years the music industry has been dominated by Pop and Hip-Hop and even though WMMR and Y100 competed, in a way, the stations are kind of tied together because were going after the people that like Rock music. There's all these different subgenres within the Rock world, and it'd be a shame if there is no outlet for a lot of this music that is loved by so many people. We'll see what happens as time goes."

Speculation about which station will fill the Modern Rock hole in Philly has begun floating around the market. One can't help but wonder if McGuinn and company can once again return from the dead to deliver Alternative music back to Philly listeners on a different signal. You can reach out to the Y100 staff at Y100Rocks.com, or e-mail McGuinn directly at jmcgnn@comcast.net


 

 




 
Breaking News
Darrin Arriens Appointed PD At KSKS/Fresno
Westwood One Names Jack Foley Vice President, Business Development
iHeartMedia, Live Nation To Present the iHeartRadio "On The Rise" Tour
Radionomy Unveils New Interface For RadioManager
In Brief - October 1, 2014
September 30, 2014
iHeartMedia Atlanta Names New Market President and Vice President of Sales
iHeartMedia Myrtle Beach Names Zac Davis Operations Manager
Tim Maranville Joins Cross Platform Media Group As Chief Content Officer
Study: New Brain Research Demonstrates High Effectiveness Of Radio Advertising
Survey: Justin Timberlake Is Musicís Best Male Role Model
In Brief - September 30, 2014
September 29, 2014
Jon Pinch Delays Retirement, Named Market Manager At Cumulus-Atlanta
iHeartMedia Names Earl Jones SVP, Urban Operations
Report: Few 13-20ís Name FM As #1 Music Source
New Study: Radio An Effective Way To Influence Swing Voters
In Brief - September 29, 2014
September 26, 2014
eQB NOW
The Week In Review: 9/22-9/26
Cox Media Group Names Pete Spriggs News/Talk/Sports Radio Format Leader, Drew Anderssen Format Coordinator
Mann Gets HOT From HITS In Bakersfield
ErrorFM.com Announces Launch Date, Features
In Brief - September 26, 2014
September 25, 2014
iHeartRadio Music Festival Generates 5 Billion Social Impressions
In Brief - September 25, 2014
September 24, 2014
Report: Southern California Broadcasters Association White Paper
Music News
Tony Bennett & Lady Gaga Land #1 Album
Lorde Drops "Yellow Flicker Beat"
Quick Hits: Gwen Stefani & Pharrell Williams, Mary Lambert, Alex & Sierra
Taylor Swift, Metallica & More Headlining 2015 Rock In Rio USA
Quick Hits: Britney Spears, Prince, Birdman, Black Sabbath, Rancid
Thom Yorke Releases Surprise Solo Album Via BitTorrent
The Week In Review: 9/22-9/26
Quick Hits: R.E.M., AC/DC, U2
Metallica Has Goodies In Store This Holiday Season
Quick Hits: Justin Bieber, Kanye West, Wiz Khalifa & Amber Rose, Brandi Carlile, Neil Young, Bob Seger
Streisand, Chris Brown Top SoundScan Sales Chart
Nickelback Moving To No Fixed Address In November
Quick Hits: AC/DC, Bruce Springsteen, Weezer, Outkast, The Who
T.I. Gets Paperwork In Order
FMQB Photo Pass: Lily Allen
FMQB NOW

Celebrating
The History Of
WFLZ/Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!