Y100's McGuinn: "Format's Viability" Not Reason For Flip


Can McGuinn get a little brotherly love for the Modern Rock format in Philly?

With Radio One sending the Modern Rock format on WPLY (Y100)/ Philadelphia to the bench and moving it's Rhythmic CHR WPHI (The Beat) from 103.9 to Y100's 100.3 signal, a staff has been displaced and left wondering what happened to their radio station.  It's not uncommon in radio, but it's frustrating when it happens to a station that was healthy and producing towards the company's bottom line.

"Y100 has been a part of so many people's lives in Philadelphia. More than most radio stations, the staff really was a family," Y100 PD Jim McGuinn told FMQB. "I don't think that [the flip] has anything to do with the format's viability in the market."

Y100's great brand, successful radio shows, host of charity projects and strong, consistent billing seemed to support the notion that the format flip had little to do with the health of Modern Rock in Philadelphia and more to do with the Urban-focused format direction of Radio One.

In less than 24 hours, over 11,000 listeners signed the online petition at Y100Rocks.com to keep the station alive. Offshoot petitions have also popped up in the hours since Y100's demise. "I am amazed at the outpouring of support from the industry and from the fans of Alternative music in Philadelphia," McGuinn adds.

McGuinn later stopped by Pierre Robert's midday shift
at WMMR as the crosstown Greater Media Mainstream Rocker has been embracing the Y100 listeners and staff members since the format change. He told Robert on air that, "Rock fans need to stick together. The last few years the music industry has been dominated by Pop and Hip-Hop and even though WMMR and Y100 competed, in a way, the stations are kind of tied together because were going after the people that like Rock music. There's all these different subgenres within the Rock world, and it'd be a shame if there is no outlet for a lot of this music that is loved by so many people. We'll see what happens as time goes."

Speculation about which station will fill the Modern Rock hole in Philly has begun floating around the market. One can't help but wonder if McGuinn and company can once again return from the dead to deliver Alternative music back to Philly listeners on a different signal. You can reach out to the Y100 staff at Y100Rocks.com, or e-mail McGuinn directly at jmcgnn@comcast.net


 

 




 
Breaking News
eQB NOW
KIIS FM Announces Wango Tango 2015 Line-Up
In Brief - March 27, 2015
March 26, 2015
Rock 'n' Roll Marathon Series Teams Up With iHeartMedia
Big D Named New APD/Morning Show Personality At KPLV
Triton Digital To Integrate Live Audio Broadcast Ads For MLBAM
Sinclair Broadcast Group Launches Digital Ventures Group
WERO Taps Robyn Banks For Nights
In Brief - March 26, 2015
March 25, 2015
Kannon Named Morning Host At KVIL
NAB Show Presents "Cocktails And Conversation" With Mel Karmazin
Sunday Night Slow Jams Expands Operations Team
The Orchard Acquires RoyaltyShare, Makes Strategic Investment In Korrect
In Brief - March 25, 2015
March 24, 2015
Joseph Robinson Named President Of iHeartMedia Ventures Group
Jeff Zuchowski Promoted To VP/Industry Relations At Pandora
CBS Announces New Agreement With CBS News President David Rhodes
In Brief - March 24, 2015
March 23, 2015
jâcapps V4 Platform Certified By Nielsen For Digital Audio Measurement
It's Official: Mancow To Host Mornings On The Loop
In Brief - March 23, 2015
March 20, 2015
eQB NOW
Sony Music To Purchase Remaining Interest In The Orchard
Viggle Receives Proposal From Robert F.X. Sillerman To Acquire 25% Interest In Company’s Wetpaint Business
In Brief - March 20, 2015
Music News
Zayn Malik Discusses Exit From One Direction
Quick Hits: NCAA March Madness Festival, George Ezra, Saturday Night Live, Ozzy Osbourne, Duran Duran
Pitbull's Globalization Spreads To SiriusXM
Quick Hits: Rihanna, AWOLNATION, Three Days Grace, Zendaya & Radio Disney Music Awards, Bonnaroo, Audiotopsy
McCartney, Metallica To Headline Lollapalooza 2015
Zayn Malik Leaves One Direction
Kendrick Lamar Debuts Atop The Billboard 200
Quick Hits: Van Halen, Britney Spears / Iggy Azalea, A$AP Rocky, The Library of Congress
Lineup Announced for iHeartRadio Country Festival
Quick Hits: Outside Lands Festival, Milwaukee Summerfest, Taylor Swift, Sloss Music & Arts Fest, Justin Bieber, Skylar Grey with Kid Ink and Travis Barker, Elvis Costello
Jason Derulo Single Sets Radio Record
Quick Hits: Death Cab For Cutie, Nate Ruess, Black Sabbath, Juicy J, Built To Spill, John Fogerty
Pharrell Calls "Blurred Lines" Verdict a "Handicap" to Art
Quick Hits: Kurt Cobain, Fleetwood Mac, Chic, Twisted Sister
Quick Hits: Zayn Malik / One Direction, Snoop Dogg, Iggy Azalea & Britney Spears, Osheaga Music Festival
FMQB NOW

Pat Paxton
Pres. of Programming
Entercom

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!