WMMR Embraces Y100 Staff, Listeners
February 25, 2005

In the aftermath of the WPLY/Philadelphia format flip at midnight, veteran Philly morning hosts Preston Elliot and Steve Morrison, who announced their departure from Y100 before the station blew-up, will make their first appearance on their new radio home, Greater Media Mainstream Rocker WMMR.... sort of.

The duo will be announced as the newest members of the WMMR team in a live, on-air interview with midday staple Pierre Robert at 10 a.m. on Monday (2/28). Preston and Steve will honor their non-compete agreement by answering questions through an interpreter.

During his midday shift at WMMR, Robert paid homage to his radio "brothers in arms" at Y100 several times, taking calls and sympathizing with the suddenly displaced Y100 audience, inviting them to give 'MMR a listen. He then subtly clued in listeners to tune in Monday morning for a press conference that may be of interest to them.

In an extremely classy move by Robert and WMMR PD Bill Weston, Robert welcomed Y100 PD Jim McGuinn on to the 'MMR airwaves at the end of his shift so he could explain to listeners what had happened to Y100 the day before and bid them a proper farewell.

Truly the City of (Radio) Brotherly Love, staffers at Y100 and WMMR remained friendly and cordial off the air. "Life is too short to fight over commercial radio," said Robert.

Of the sudden switch without a farewell sign-off, Robert said, "In your particular situation, when WDRE switched many years ago, you got a chance to explain to the audience what was happening, which helps prepare listeners. It's sort of like a death in the family. When you know someone is ailing, at least you might get a chance to say goodbye. In this particular case, that wasn't the case."

"Every company has different ways of doing things," McGuinn explained. "But it's nice to have a chance to say thanks to the listeners here, cause we've had great listeners, as 'MMR has for the last 35 years. Radio is my companion, so I know what it's like for listeners. I thank you for the opportunity to say thanks to them for listening."

Robert then played a call from a 21-year-old listener that listened to both stations and will be handing out fliers at the Tweeter Center tonight in the hopes of keeping Y100 alive ala WHFS. He also read an e-mail from a 20-year-old girl that listened to both stations and wanted to know why Y100 disappeared off the dial.

"It's so great to be in a radio studio again," McGuinn commented."I feel like it was just... yesterday."

Reflecting on his time at Y100, McGuinn recalled his mission statement when he first came to the station from WDRE. "When I started at Y100, my goal was to try and create the kind of community that you were a part of creating years ago when WMMR first started to grow in the market. You guys had a certain kind of energy and spirit and our goal was always to be that for the next generation; the younger cousin."

"As much of a bummer as it was to go through what happened yesterday, it's amazing how your cell phone rings and someone you haven't talked to or worked with for three years will call and you'll share that process together," said McGuinn. "And the listeners are doing it as well."

WMMR also posted this classy message to the Y100 staff on its Web site: WMMR sends its best wishes to the programming and on-air staff of WPLY-FM, as station management has decided to drop their modern rock format. In any business, good competition makes everyone better at what they do. Y100 and its staff will be missed by all of us here at 93.3 WMMR and all music fans in Philadelphia. - The staff at WMMR.




 
Breaking News
iHeartMedia And Elvis Duran Announce New Long-Term Agreement
SiriusXM Acquires Automatic Labs Inc.
Insomniac & iHeartMedia Launch EDC Radio Exclusivley On iHeartRadio
April 26, 2017
Cox Enterprises Names Alexander C. Taylor President/CEO
Delilah Inducted Into NAB Broadcasting Hall of Fame
April 25, 2017
CBS Radio Unveils New "Airtime Analytics" Measurement Tool
Entercom Rochester Names Michael “Mud” Gross PD At WCMF-FM
IFPI Report: Global Recorded Music Revenues Increase by 5.9%
Tom Calococci Joins Sheet Happens Prep For Affiliate Relations/Content Creation
CBS Radio Stations Take Home 25 Regional Edward R. Murrow Awards And 4 Overall Excellence Awards
April 24, 2017
Coran Capshaw To Be Honored With City of Hope's 2017 Spirit of Life Award
Cumulus Appoints Nic Merenda VP/Market Manager For Topeka, KS
Alpha Media Brings Throwbacks To San Antonio
iHeartMedia St. Louis Names Jules Riley PD For 93.7 The Bull
J. Anthony Brown Joins The Steve Harvey Morning Show
April 21, 2017
eQB NOW
Cumulus Promotes Heather Gersten To APD At WWLI/Providence, RI
April 20, 2017
iHeartMedia Washington, D.C. Names Tommy Chuck PD For WASH-FM
iHeartMedia Names Jeff Wyatt SVP/Programming For Baltimore, MD
Radio One DC Expands WMMJ-FM Listenership
April 19, 2017
CBS Radio's 'SPF" In Las Vegas Expands To Two Nights With Linkin Park
Magic 92.5/San Diego To Change Format To All Prince "Purple 92.5"
Clip Interactive Partners with Radio One & Reach Media
April 18, 2017
Music News
Jack White Inks Publishing Deal With UMPG
Quick Hits: Katy Perry, Fall Out Boy, Haim
Kendrick Lamar Earns Biggest Chart Debut of 2017, Announces Tour
Quick Hits: Haim, Katy Perry, Madonna
Quick Hits: Harry Styles, Beyonce, Bumbershoot Festival, Life is Beautiful Festival, Phoenix, Paul McCartney, Elton John, Madonna
Quick Hits: Tori Amos, Kings Of Leon
Quick Hits: Beyonce, Rise Against
Prince EP Release Blocked By Lawsuit
Paramore Announce New Album After Laughter
Controversy Over New Prince EP
Quick Hits: NIN, QOTSA, Coldplay, Big Boi
FMQB Retro-Active: A Look Back at ELP
The Chainsmokers Debut Atop Billboard 200
Quick Hits: Lady Gaga, Gotillaz, Bourbon & Beyond
Harry Styles to Release Solo Debut on May 12
FMQB NOW

Nikki Nite,
VP of Prog. & Ops,
Entercom/Austin

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!