Save Y100 Petition Grows As Morning Show Introduced At WMMR
February 28, 2005

WMMR/Philadelphia officially introduced former WPLY (Y100)/Philadelphia morning hosts Preston Elliot and Steve Morrison this morning during middayer Pierre Robert’s shift, albeit in an odd manner. After WMMR PD Bill Weston took to the airwaves of the Greater Media Mainstream Rock outlet and explained the nature of the non-compete clause of the pair’s Y100 contract, Elliot and Morrison made their debut via interpreters – two grammar school-aged girls.

In an interview with Robert, Elliot, through his interpreter stated, "I’d to thank everyone here at ‘MMR and especially you making us feel so welcome. Now, as far as my take on this whole thing, I had my moment of clarity last night. The wife and I had just knocked nasties in a major way. Ya know, the way they do it in prison movies. And she turned to me and said, ‘This moving to ‘MMR thing makes me feel like a little girl.’ And I said, ‘Honey, I know exactly what you mean.’"

After a few jokes that sounded funnier coming from grammar school girls than if they had from the morning personalities themselves, Robert asked if Preston & Steve planned on keeping their show intact.

"Yes, except this time we will have a lot more resources to make it much bigger and better," one of the girls responded.

"That’s right," the other added, "everything, and I mean everything we did at Y100 we will be doing here and much, much more."

The pair then invited listeners to check out WMMR.com and the duo’s Web site for more news and details on the show in the coming months. Most of the local television and newspaper outlets were present at the press conference, and afterwards, Weston rejoined Robert on the air and said that the current all-request morning show featuring Joe Conklin and Vinnie The Crumb would remain on the air until the non-compete elapses and would be re-assigned once the new show debuts.

In other Y100 News, a press release from Y100Rocks.com offered up a full timeline of events dating back to the day of the station’s format switch to Hip-Hop. As of February 27, over 30,000 people have signed the petition at Y100Rocks.com to save Y100. The on-line radio station has become the ninth most-listened-to online Alternative station in the world, and Electric Factory Concerts has signed on as y100rocks.com first sponsor. In the first three days of streaming, over 76,000 people have visited the Web site an on-line station, equaling nearly 11,000 hours of listening for those who have been able to access the station.

The press release also states that "Alternative's biggest artists will be asked to Guest DJ and take over the programming of Y100rocks.com in an effort to show the nation's radio ownership groups that having a Modern Rock outlet on the Philadelphia radio dial meant something to listeners and superstars alike. Fundraising will begin through the sale of Y100rocks.com merchandise. Profits from the sale of merchandise will go directly to a fund to increase the bandwidth and allow more people to listen. Y100 Rocks – you have no alternative."




 
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Mike McVay
SVP/Content & Programming
Cumulus Media

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