After stunting with Christmas music for a few hours this morning, Smooth Jazz WSMJ/Baltimore has flipped to Modern Rock as "Channel 104.3." WWDC (DC101)/Washington, D.C. morning show Elliot In The Morning will be syndicated onto the new station."This is a very exciting day for Baltimore radio listeners. The Rock/Alternative format is unique to the area and features some music that has not been played here for quite some time," said Jeff Kapugi, OM Washington DC-Baltimore. "The opportunity to add Elliot In The Morning to Channel 104.3 is huge. He already does well in the ratings in Baltimore on a DC signal. Imagine what we are going to do on a Baltimore station." Elliot is also syndicated to WRXL/Richmond, VA.
"Media consumers are more selective than ever about where to spend their valuable time. It is our pleasure and responsibility to provide compelling and engaging programming to the marketplace. Elliot is a powerhouse of entertainment. Paired with great music you can’t find elsewhere in Baltimore, it is a winner for listeners and advertisers. We are thankful to Baltimore for many good years of Jazz listening on WSMJ, but it is time to change the channel to Channel 104.3," said Hartley Adkins, President/Marketing Manager Clear Channel Washington DC & Baltimore.
WSMJ will change call letters to WCHH, effective Thursday, May 29.
