Y100Rocks.com Racking Up Listeners, Ad Dollars
March 23, 2004

After the death of their terrestrial radio home, WPLY (Y100)/Philly staffers set up shop on the Web at Y100Rocks.com with a less restrictive, commercial-free version of the radio station. An online petition was posted, urging the corporate radio gods to heed the call for the return of Modern Rock to the Philadelphia airwaves. Over 60,000 people have signed the petition since February 24. The site has racked up one million page views and over 500,000 unique visits in the same span of time, and local advertisers have taken notice.

Y100, Radio One's most profitable Philadelphia property before its extermination, was a consistent money maker and had spent the better part of 12 years branding itself as Philly's New Rock outlet in admirable fashion. Under the guidance of PD Jim McGuinn, the station had morphed from a Pop/Alternative station to a straight-up Modern Rocker, successfully surfing the ebb and flow of Alternative's most viable musical trends.

With all of that prestige in mind, combined with the massive amount of support and press Y100Rocks.com has generated over the last month, local concert promoters Electric Factory Concerts have lent their ad support on the Web site, and the on-line station has nailed down "presents" on upcoming shows by Sum 41, The Killers and The Mars Volta. Canadian band Hot Hot Heat hosted a takeover of the station the afternoon of their Philadelphia show on March 3, and former Blur guitarist Graham Coxon is set to do the same next Tuesday.

Over $5,000 dollars have been generated in banner ads in mere weeks, and local and national advertisers have begun lining up to hawk their wares. Y100Rocks.com merchandise has also taken off, with over $8,500 in sales.

So where is all this heading? Is the Internet a possible alternative to broadcasting terrestrially in the wake of knee-jerk/gun-shy reactions by corporate radio suits? With poor Arbitron returns and lamenting national press coverage proclaiming the "death of Rock," is such a grassroots Web movement a resonant way to tell The Man to chill out, we're here en mass, and we want our Alt back on the dial? Possibly. Perhaps there's room for both stations to exist simultaneously, each empowering the other.

As for the "death of Rock," we're here to say that's complete overblown nonsense. Music is cyclical, and we're just now entering a huge upswing of releases by major acts that won't be letting up until well into the first quarter of 2006. With any luck, the suits will see the forest for the trees, pay closer attention to more organic and tangible cume figures like that of Y100Rocks.com, and give Modern Rock listeners in a Top Ten market a permanent place on the radio dial.




 
Breaking News
Republic Records Names Dan Cohen As VP/Marketing
WMMR/Philadelphia's 11th Annual I Bleed For Preston & Steve Blood Drive Hailed A Big Success
CBS Radio's Lisa Dent, Tim Roberts & Mick Anselmo Honored By Country Radio Hall Of Fame
June 22, 2016
Cumulus Media Appoints John Abbot as Chief Financial Officer
iHeartMedia Cannes Event With Ryan Seacrest And Usher
Berlin School & iHeartMedia Announce Return Of 'Leadership in Audio Innovation' Scholarship Competition
iHeartMedia/St. Louis Announces Launch Of Pride Radio St. Louis
June 21, 2016
Community Broadcasters Purchase Florida Stations From Apex Broadcasting
jācapps to Host Webinar on Understanding the Connected Car
NAB Introduces Inaugural PILOT Innovation Challenge
Report: Syndicated Radio Morning Host Kane Arrested For Allegedly Assaulting Wife
In Brief - June 21, 2016
June 20, 2016
Public Voting for National Radio Hall of Famers Starts Today
Music Artists & Industry Unite for DMCA Reform Appeal
iHeartMedia Launches First Programmatic Private Marketplace For Digital Radio
In Brief - June 20, 2016
June 17, 2016
CBS Radio Houston Names Rich Pangilinan APD/MD At KKHH (Hot 95.7)
Nielsen: The Modern Dad: An Untapped Audience For Marketers
Alpha Media Portland Names Kelsey McDaniel Director of Marketing
June 16, 2016
iHeartMedia Names Dan Mason as Senior Advisor for Broadcast Relations
Y100 Announces Mia Amini as Assistant Program Director
CMG Atlanta Radio Names Amanda Allwood Promotions Director
Universal Music Publishing Group Names Mike McCormack as Managing Director, U.K.
In Brief - June 16, 2016
June 15, 2016
Music News
Led Zeppelin Wins Copyright Trial
Quick Hits: Kanye West, The BET Awards
Kanye West, The Weeknd + more to play The Meadows Music and Arts Festival
Quick Hits: Music Midtown festival, Drake, Chance the Rapper. Outta This World concert, Maynard James Keenan
Nick Jonas Debuts at #2, Drake Still Tops Billboard 200
Quick Hits: Made In America festival, Drake, Rita Ora, P.M. Dawn, Grouplove, The Beatles
Quick Hits: Guns N' Roses, Christina Aguilera, Meat Loaf, Suicide Squad soundtrack
The Recording Academy Announces Amendments and Dates For Grammy Voting
Quick Hits: Phantogram and Tupac Shakur
Quick Hits: Kanye West, The Grammys, Deftones, Lollapalooza, Charlie Puth
Kanye West Announces Saint Pablo Tour
Quick Hits: Iggy Azalea, Colbie Caillat, BET Awards, Breakaway Music Festival
Singer Christina Grimmie Shot and Killed After Concert
Drake Enjoying The Views At #1 Again
Quick Hits: Red Hot Chili Peppers, Kanye West, Lil Wayne, Bonnaroo, Elvis Costello
FMQB NOW

Brad Savage, PD
WAPS/Akron

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!