Y100Rocks.com Racking Up Listeners, Ad Dollars
March 23, 2004

After the death of their terrestrial radio home, WPLY (Y100)/Philly staffers set up shop on the Web at Y100Rocks.com with a less restrictive, commercial-free version of the radio station. An online petition was posted, urging the corporate radio gods to heed the call for the return of Modern Rock to the Philadelphia airwaves. Over 60,000 people have signed the petition since February 24. The site has racked up one million page views and over 500,000 unique visits in the same span of time, and local advertisers have taken notice.

Y100, Radio One's most profitable Philadelphia property before its extermination, was a consistent money maker and had spent the better part of 12 years branding itself as Philly's New Rock outlet in admirable fashion. Under the guidance of PD Jim McGuinn, the station had morphed from a Pop/Alternative station to a straight-up Modern Rocker, successfully surfing the ebb and flow of Alternative's most viable musical trends.

With all of that prestige in mind, combined with the massive amount of support and press Y100Rocks.com has generated over the last month, local concert promoters Electric Factory Concerts have lent their ad support on the Web site, and the on-line station has nailed down "presents" on upcoming shows by Sum 41, The Killers and The Mars Volta. Canadian band Hot Hot Heat hosted a takeover of the station the afternoon of their Philadelphia show on March 3, and former Blur guitarist Graham Coxon is set to do the same next Tuesday.

Over $5,000 dollars have been generated in banner ads in mere weeks, and local and national advertisers have begun lining up to hawk their wares. Y100Rocks.com merchandise has also taken off, with over $8,500 in sales.

So where is all this heading? Is the Internet a possible alternative to broadcasting terrestrially in the wake of knee-jerk/gun-shy reactions by corporate radio suits? With poor Arbitron returns and lamenting national press coverage proclaiming the "death of Rock," is such a grassroots Web movement a resonant way to tell The Man to chill out, we're here en mass, and we want our Alt back on the dial? Possibly. Perhaps there's room for both stations to exist simultaneously, each empowering the other.

As for the "death of Rock," we're here to say that's complete overblown nonsense. Music is cyclical, and we're just now entering a huge upswing of releases by major acts that won't be letting up until well into the first quarter of 2006. With any luck, the suits will see the forest for the trees, pay closer attention to more organic and tangible cume figures like that of Y100Rocks.com, and give Modern Rock listeners in a Top Ten market a permanent place on the radio dial.




 
Breaking News
Entravision Announces Extension Of Share Repurchase Program
OG 97.9 FM Debuts In Atlanta Today
Kassof Research: Country P1ís: Country Proud
In Brief - November 25, 2014
November 24, 2014
T-Mobile Doubles Down On Music Freedom, Adds 14 New Services
Shawn Barron Named VP, Urban A&R For Atlantic Records
Kassof Research: A/C P1ís: Comfort Food
In Brief - November 24, 2014
November 21, 2014
RAB Report: Radio Shows Double-Digit Growth In Digital Revenue For Q3
The Week In Review: 11/17-11/21
Jaysson Reno Named VP, Sales For KGO-AM, KSFO-AM
Kassof Research: CHR P1's: Excited & Social
In Brief - November 21, 2014
November 20, 2014
Cumulus Promotes Jeff Davis To National Director Of Stratus Music Scheduling
Mike Fredrick Named Hubbard Radio Cincinnati VP/Market Manager
Hubbard Radio Announces New Division, 2060 Digital, LLC
Kassof Research: Christian Radio P1ís: Mission Accomplished
In Brief - November 20, 2014
November 19, 2014
Musicians On Call Raises $700,000 At 15th Anniversary Celebration
iStreamMEDIA Adds Christopher Cottrill As VP/Music Content, Programming
Jordan Blaugrund Promoted To VP, Digital Marketing, RCA Records
DeVito/Verdi Retained To Drive Awareness Of NextRadio App
Kassof Research: Rock P1ís: Too Cool to Care?
In Brief - November 19, 2014
November 18, 2014
100.3 The Beat Launches In St. Louis
Music News
Fall Out Boy To Drop Album in January
Quick Hits: Kurt Cobain, One Direction, Bob Dylan, Baha Men
One Direction Dominates 2014 AMAs
Katy Perry Is Ready For Some Football
Quick Hits: 5 Seconds of Summer, Drake & 2 Chainz, Grammy Foundation Legacy Concert, James Blake & Kanye West
Iggy Azalea, J. Lo To Team Up on AMAs
The Week In Review: 11/17-11/21
Quick Hits: Saturday Night Live, Billboard Touring Awards, YouTube Music Awards, Arcade Fire
Quick Hits: One Direction, Taylor Swift, Young The Giant, Guns N' Roses, Jimmy Ruffin
Taylor Swift's 1989 Remains At #1
Quick Hits: U2, Katy Perry, Paramore, Lana Del Rey, The Voice
Foo Fighters Announce Major 2015 North American Tour
Ed Sheeran Launches "Thinking Out Loud"
Quick Hits: American Music Awards, New Now Next Awards / Jessie J, Smashing Pumpkins, Prince Royce, Marilyn Manson, The Decemberists, Bonnaroo, James Blunt
U2 Postpones Tonight Show Residency
FMQB NOW

Jon Zellner
SVPP, iHeartMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!