Y100Rocks.com Racking Up Listeners, Ad Dollars
March 23, 2004

After the death of their terrestrial radio home, WPLY (Y100)/Philly staffers set up shop on the Web at Y100Rocks.com with a less restrictive, commercial-free version of the radio station. An online petition was posted, urging the corporate radio gods to heed the call for the return of Modern Rock to the Philadelphia airwaves. Over 60,000 people have signed the petition since February 24. The site has racked up one million page views and over 500,000 unique visits in the same span of time, and local advertisers have taken notice.

Y100, Radio One's most profitable Philadelphia property before its extermination, was a consistent money maker and had spent the better part of 12 years branding itself as Philly's New Rock outlet in admirable fashion. Under the guidance of PD Jim McGuinn, the station had morphed from a Pop/Alternative station to a straight-up Modern Rocker, successfully surfing the ebb and flow of Alternative's most viable musical trends.

With all of that prestige in mind, combined with the massive amount of support and press Y100Rocks.com has generated over the last month, local concert promoters Electric Factory Concerts have lent their ad support on the Web site, and the on-line station has nailed down "presents" on upcoming shows by Sum 41, The Killers and The Mars Volta. Canadian band Hot Hot Heat hosted a takeover of the station the afternoon of their Philadelphia show on March 3, and former Blur guitarist Graham Coxon is set to do the same next Tuesday.

Over $5,000 dollars have been generated in banner ads in mere weeks, and local and national advertisers have begun lining up to hawk their wares. Y100Rocks.com merchandise has also taken off, with over $8,500 in sales.

So where is all this heading? Is the Internet a possible alternative to broadcasting terrestrially in the wake of knee-jerk/gun-shy reactions by corporate radio suits? With poor Arbitron returns and lamenting national press coverage proclaiming the "death of Rock," is such a grassroots Web movement a resonant way to tell The Man to chill out, we're here en mass, and we want our Alt back on the dial? Possibly. Perhaps there's room for both stations to exist simultaneously, each empowering the other.

As for the "death of Rock," we're here to say that's complete overblown nonsense. Music is cyclical, and we're just now entering a huge upswing of releases by major acts that won't be letting up until well into the first quarter of 2006. With any luck, the suits will see the forest for the trees, pay closer attention to more organic and tangible cume figures like that of Y100Rocks.com, and give Modern Rock listeners in a Top Ten market a permanent place on the radio dial.




 
Breaking News
Dennis Reese Named SVP/Promotion At RCA Nashville
Cumulus Media Brings Hot AC To Savannah, GA Launches WZAT (102.1 The Sound)
In Brief - March 27, 2017
March 24, 2017
Ryan Seacrest Announces KIIS FM's Wango Tango 2017 Lineup
WMGC (105.1 The Bounce)/Detroit Adds “Big Boy” To Mornings
107.1 The BOSS/New Jersey Announce Air Talent Line-Up
March 23, 2017
iHeartRadio Surpasses 100 Million Users
Westwood One Promotes Mark Wildman to EVP/Strategic Partnerships
March 23, 2017
iHeartMedia Oklahoma City Names JJ Ryan PD For KJYO & KXXY
Entercom Names Richard J. Schmaeling EVP & CFO
Doug Gottlieb Joins FOX Sports Radio & FS1
March 21, 2017
Beasley Broadcast Group Reports 4th Quarter and Full Year 2016 Results
Chip Arledge Appointed OM For Cumulus Media Shreveport/Bossier City, LA
KXQQ/Las Vegas Names Natalia Hernandez As New Midday Personality
In Brief - March 21, 2017
March 17, 2017
Cumulus Reports Results for Fourth Quarter and Full Year 2016
Entercom Austin To Move 96.3 FM RnB To 95.9 FM
March 16, 2017
iHeartMedia Names Geoff "G-Off" Owens PD For KXJM/Portland & KUBE/Seattle-Tacoma
c3 & FMC Statement: Elimination of the NEA, NEH, and CPB Indefensible, Shameful, and Senseless
iHeartMedia Introduces SmartAudio
Condé Nast Acquires Pop2Life And Ribyt
March 15, 2017
Radio One Houston Names DJ Riddler MD & On-Air Talent/Mixer For KROI (92.1 Radio Now)
iHeartMedia Names Mark Fuhrman Area President in Pittsburgh/West Virginia Region
Music News
Drake's More Life Sets Billboard 200 Streaming Record
Quick Hits: Halsey, Snoop Dogg / 2Pac, Pitbull / Wrestlemania, Paul McCartney, Phoenix, Matchbox Twenty & Counting Crows
Quick Hits: Kendrick Lamar, Iggy Azalea, Vans Warper Tour
Quick Hits: Gorillaz, Kaaboo Festival, March Madness
Chance the Rapper, The Killers, Muse & Arcade Fire Headlining Lollapalooza
QuickHits: Ed Sheeran, Chuck Berry, The Decemberists
QuickHits: NIN, Missy Elliot, Frank Ocean, Pitbull, Enrique Iglesias, Sublime
Rock Pioneer Chuck Berry Passes Away
The Entertainment World Remembers Chuck Berry
Ed Sheeran Spends Second Week Atop Billboard 200
QuickHits: Drake, James Blunt, Spoon, Bob Dylan
Quick Hits: Coldplay. BET Experience, Weezer
Quick Hits: The Chainsmokers, Pitbull, Ohana Music Festival, Arroyo Seco Weekend, Feist
Ed Sheeran Earns Biggest Debut Week of 2017
Quick Hits: Drake, Pearl Jam, Fifth Harmony
FMQB NOW

Sam Milkman, EVP
Coleman Insights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!