"I'm tired of making songs for the radio and for MTV," Will explained to Billboard. "You should make songs for where songs are actually being listened and played. We have new people - software programmers. They are just as important as me, apl.de.ap, Taboo and Fergie. That's us, the visual members. But nowadays it isn't just physical with music and content anymore - you have to have proprietary software. Just borrowing other people's shit doesn't empower the growth and how you monetize that content, so that's why it's important that we got a software guy that is part of the Peas."