BrendaEpperson

Please remember to send your playlists to msmith@fmqb.com.
Playlists are due on Monday, no later than 8 p.m.

Moe
Brenda Epperson
Brian Hutson
A new interview in the New York Times checks in with U2 as they prepare for a series of arena shows. However, Bono says he is still healing from his bike crash in New York last year. Most of his remaining injuries are in his left hand and forearm, and still cannot play guitar. “It feels like I have somebody else’s hand,” he said, adding that his forearm and elbow are "all numb" and titanium, adding that "The shoulder’s better, the face is better.”

The feature also gives a look into the setup for U2's next tour. The band is aiming to play two sets, with an intermission. The first set would essentially be identical each night, with changes in the second set. A triple platform stage has been built, with the sound system fixed to the ceiling rather than the traditional placement around the stage.

Their now-infamous iTunes release of last year's Song Of Innocence was discussed as well. Bono's longtime friend and collaborator Gavin Friday is involved in the production of the tour and told the Times, "The way the album was released, Apple overshadowed the whole thing, so the album was never really listened to. I was told to make the song really real.”

U2's Innocence + Experience Tour begins in Vancouver, British Columbia on May 14, with dates set well into November around the world. In a recently recorded interview, Bono revealed that U2 is planning to play their homeland of Ireland around Christmastime.

- See more at: http://fmqb.com/article.asp?id=2923448#sthash.PdNRLmBi.dpuf
KHMX/Houston Ups Chad Pitt To APD/Afternoons
CBS RADIO Hot AC KHMX (MIX 96.5)/HOUSTON afternoon host CHAD PITT has been given APD stripes by VP/Programming and OM/PD CHARESE FRUGE.
WASH/Washington, D.C. Names Jake West Afternoon Host
iHEARTMEDIA AC WASH (97.1 WASH FM)/WASHINGTON, D.C has named JAKE WEST as afternoon host, effective immediately. WEST will host weekdays from 2-7p (EST). WEST has most recently been on-air across several of iHEARTMEDIA’S D.C./BALTIMORE stations. He also spent time producing the syndicated BOBBY BONES SHOW on WMZQ.
WHBC/Canton Morning Host Pat Deluca Exits
DIGITY Hot AC WHBC (MIX 94.1)/CANTON, OH morning show host PAT DELUCA exits as his contract expires.
The Dave, Mahoney & DK Morning Show Launches September 14
CBS RADIO’s Mix 96.5 announced today a new morning show will debut on Monday, Sept. 14 (6:00-10:00AM) as the station celebrates its 25th anniversary broadcasting Hot Adult Contemporary music. The Dave, Mahoney & DK Morning Show joins the station from CBS RADIO’s KXTE-FM in Las Vegas where they have been a proven ratings winner during their six year tenure. The show will be broadcast on-air, online at www.mix965houston.com and via the Radio.com app for mobile devices.
As part of Mix 96.5’s anniversary celebration, the station will host a concert featuring Rachel Platten, Matt Nathanson and Houston’s own Hilary Duff on Sunday, Sept. 20 at the House of Blues. Tickets go on sale to the public Monday, August 10th.
Entercom Taps Tony Lorino As PD Of Star 94/Atlanta
Entercom has announced that Tony Lorino has been named Program Director of Hot AC station WSTR (Star 94) in Atlanta. Lorino has been with Entercom since 2006, most recently serving as Program Director of KZPT in Kansas City. In his four years with the KZPT, Lorino helped propel the station into a top position with women.

Nikki Nite Named VP/Programming & Operations For Entercom Austin
Entercom has announced that Nikki Nite has been named VP of Programming and Operations at its Austin cluster, filling the position formerly held by Cat Thomas. Nite has been with Entercom since 2009, programming stations in both the Austin and Sacramento markets. Most recently, Nite has served as PD of Entercom Sacramento's CHR KDND (107.9 The End) and Hot AC KUDL (Star 106.5).
In her new role, Nite will oversee the programming and operations of Entercom-Austin's four radio stations: Talk KJCE, Hot AC KAMX, AC KKMJ and Urban AC KKMJ-H3.

iHeartMedia Louisville Names Kobi As PD At WNRW & WLGX
iHeartMedia Louisville names Kobi as the new Program Director at Top 40 WNRW (98.9 Radio Now) and Hot AC WLGX (100.5 MYfm) effective July 6.

Updated: 8.21.15

CHUCK MURPHY
TIMES
One West
2

AMERICAN AUTHORS
GO
Island
1

DURAN DURAN
PRESSURE
S. Curve
1

IMAGINE DRAGONS
SHOTS
Interscope
1

KELLY CLARKSON
INVINCIBLE
RCA/RMG
1

MENA
BRING
-----
1

MORGAN HERITAGE
JAMMIN
-----
1

NATE RUESS
STORM
FueledByRamen/RRP
1

Updated: 8.21.15

TOVE LO
TALKING
Republic

YO
SHAKE
-----

MRS
TOLD
JL Entertainment

SAM SMITH
STAY
Capitol

TAYLOR SWIFT
BLANK
Universal/Republic


Report: Six Main Causes of Lost Quarter Hours

In the first of three online webinars that reveal new discoveries on how listeners respond to air talent, the Tracy Johnson Media Group (TJMG) and Strategic Radio Solutions (SRS) have identified and shared the six most common reasons listeners tune out.
The ground-breaking study measured hundreds of pieces of content, featuring air personality breaks tested with tens of thousands of listeners, It measures their moment-by-moment reaction to content. The findings revealed that stations are losing 40% or more of their audience in many breaks-and don't need to!

1. Listener's lack of attention. Tune out happens because real tune in never occurs. When stations fail to earn engagement quickly, listeners perceptually tune out. Personality breaks remain in the background. And that's the first step to physically tuning out.

2. Content that's out of context. They listen very little, and as a result, don't understand nearly as much as we think. They don't understand how to play the contest. They don't remember (or didn't hear) that break setup 20 minutes ago. They don't get the backstory necessary to enjoy the content. And they tune out.

3. Slow pace. Breaks that don't move forward lose attention. Pace has nothing to do with how long or how fast personalities talk, but rather with how well the story moves forward. Resarch clearly shows how and when listeners get bored (it's easily and quickly). And when they get bored, they soon leave.

4. Not enough payoffs. Most talent plans a direction or payoff for each break, but that's not enough. Listeners constantly evaluate entertainment (every 30-40 seconds), making subconscious decisions as to whether it's worth their time and attention. That's why we must provide mini-payoffs to keep them engaged.

5. Confusion. When they're confused, they tune out, and they're easily confused by: too many voices on the air (especially unfamiliar voices), personalities who talk over one another and change in direction or topics.

6. They simply don't care. They're greedy and selfish, actually tuning in to get something. When talent performs in a way that demands listeners come into their world, they can't relate. And when they don't relate, they tune out. Inside references are one of the biggest offenders in this area.

TJMG President/CEO Tracy Johnson comments, "It's not about break length. Our studies clearly show that listeners don't care how long a break lasts, but rather how good it is. The problem is that the bar for maintaining attention is high, and the price of tune-out is great. With so many entertainment options, broadcasters can't assume listeners will find their way back to their station once tune out occurs."

SRS EVP/Partner Hal Rood adds, "Losing quarter hours is often unnecessary. Measuring listener reaction second by second shows us exactly when and why they tune out. When we go for one more punchline or change topics midstream, we see 40% or more loss in listener attention very quickly, and I don't know many stations that can afford to lose that much audience in just a couple of minutes."

The webinar: Chapter 1, Content Kryptonite: What Causes Tune Out is now available as a video on demand at www.contentsuperhero.com.

FMQB NOW

Mike McVay
SVP/Content & Programming
Cumulus Media

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!