Taylor Swift Bracing For Monster Sales Week
November 2, 2010

Taylor Swift

Everyone knew that Taylor Swift would have a big sales week when her new album, Speak Now, was released on October 25, but now some projections are saying it could be the biggest sales week since 2005! While Nielsen SoundScan's official tally won't be released until Wednesday morning, hitting the milestone of 1 million album sales in the first week is almost a certainty for Swift, according to Billboard.com. If Speak Now starts with 1 million copies sold, it would instantly be the best sales week for a single album since Lil Wayne's Tha Carter III bowed with 1,006,000 in June of 2008. It's also possible that Speak Now could have the biggest sales week for an album in over five years if it surpasses the total of 50 Cent's The Massacre, which shot to #1 by moving 1,141,000 units in March of 2005.

Meanwhile, Swift was on the Ellen DeGeneres Show yesterday to promote the album, and she talked about the pressure of writing all the songs by herself. "It took two years to make this album, and at some point in the process, I made the conscious decision to write it by myself," she explained on the show. "And then a little more than halfway through, I was like, 'I can do this by myself really, maybe.'...
With this album, it's been such an emotional process. I'd have nightmares in the middle of the night that Rolling Stone hated it. I was really nervous about it, because taking this on, you're taking a lot of ownership of whether people like it or don't."

In other Swift news, the singer/songwriter has inked a deal to release her own fragrance line via Elizabeth Arden, and the first scent is due in fall 2011.
"I have always loved how fragrance can shape a memory the way certain scents remind you of events and people that are imprinted in your thoughts," said Swift about her latest venture. "Lately I've been having fun experimenting with combining some of my favorite scents, so I'm really excited about working with Elizabeth Arden to develop my own unique fragrance."

Last but not least, Swift has revealed a number of overseas tour dates for early 2011. Swift will play Singapore, South Korea, Japan, The Phillippeans, Hong Kong, Belgium, Holland, Norway, Germany, France, Spain, the U.K. and Ireland in February and March.

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Jon Zellner
EVP/Programming Operations

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