VSS Predicts Growth For Radio Revenue
September 29, 2011

VSS (Veronis Suhler Stevenson) has released a new forecast for the U.S. media industry's finances over the next decade, and predicts an upswing for radio. VSS forecasts a 1.7 percent growth in overall expenditures in broadcast and satellite radio this year, "driven by steady growth in broadcast and satellite, and double-digit gains in the digital platforms of broadcast and satellite radio companies. The market will post a CAGR (Compound Annual Growth Rate) of 4.2 percent in the forecast period [of 2010-2015], as listeners adopt emerging digital formats, rising car sales fuel satellite subscription growth, and the industry makes considerable progress in selling digital advertising."

VSS also predicts that despite the state of the economy,  U.S. Communications spending is expected to increase 4.1% in 2011 and expand at a 5.5 percent CAGR from 2010 to 2015 to $1.407 Trillion. Targeted Media is projected to be  the fastest-growing industry sector in 2011, as well as the 2010-2015 Period, expanding at a CAGR of 7.9 percent to $272.5 Billion in 2015. VSS expect sector growth to be driven primarily by Internet & Mobile Services and Branded Entertainment Segments.

"While there are instances of declines and decelerated growth -- largely in the more traditional segments of the Communications Industry -- there is a convergence taking place in which everything digital continues to gain greater influence, scope and relative revenue mix, neutralizing the general decline of traditional media," said John Suhler, Co-Founder, President and General Partner of VSS. "Business & Professional Information & Services continues to be a fast-growing sector, in part, because it has long embraced digital content and related software services and delivery. Also, the sectors that held up well in the last economic downturn -- Targeted Media, Business & Professional Information & Services, Education & Training Media & Services, and Entertainment & Leisure Media -- are all expected to record solid growth in the forecast period, thanks in large part to their migration to digital platforms and delivery methods."




 
Breaking News
iHeartMedia Names Michael Saunders Urban Brand Coordinator & PD For KQBT/Houston
GUESS And Republic Records Join To Launch GUESS Music
August 25, 2016
CMG Orlando Names Dawn Campbell New Director Of Branding/Programming For WCFB-FM
CBS Radio Las Vegas Launches 98.5 (HD-2) Da Shaka Vegas' Island & Reggae Station
Cumulus Promotes Jessica Poxson To APD At WDRQ (NASH FM 93.1)/Detroit
iHeartMedia Names Ryan Petrosso SVP/Sales For Charlotte
FCC Commissioners Clyburn and Pai To Address 2016 Radio Show
August 24, 2016
Amber Bouchard Joins WRFF (Radio 104.5)/Philadelphia As APD
Songs of Hope XII To Honor Pharrell with Clive Davis "Legend In Songwriter Award"
Benztown Named to Inc. 5000 for 4th Consecutive Year
August 24, 2016
Matt Bosso Named APD/MD At WODS/Boston
Sterling Simms Named UMPG Director of Creative
MIW Radio Group Names Beth Neuhoff The 2016 MIW Trailblazer
In Brief - August 23, 2016
August 22, 2016
Nielsen Audio Finds Los Angeles Metro Irregularities
iHeartMedia Salisbury-Ocean City, MD Names Dave Hovel SVP/Programming
Images from the 2016 iHeartMedia Music Summit
'Wake Up Call' Radio Host Welcomes Baby Boy
August 22, 2016
Jeff Smulyan Proposes to Take Emmis Private
WRVW (107.5 The River)/Nashville To Host Rooftop Pool Party With Demi Lovato & Nick Jonas
iHeartMedia Names Ryan McKiddy APD/MD At WSIX/Nashville
August 18, 2016
iHeartMedia Elevates Michael Preacher & Dave Carwile In North East Division
Bill Kelly To Join Cumulus Media As VP/Market Manager For Youngstown
iHeartRadio Surpasses 90 Million Registered Users
Music News
Frank Ocean Debuts Atop Billboard 200 with Blonde
Quick Hits: Drake, Usher, Florence + the Machine, Jon Bon Jovi
Ariana Grande & Nicki Minaj to Perform at MTV VMAs
Quick Hits: Britney Spears, Calvin Harris, Kings Of Leon, Prince, R.E.M, Lorde
Pandora Partners With Questlove
Quick Hits: MTV VMAs / DJ Khaled / Lukas Graham, ASAP Ferg
Quick Hits: Justin Timberlake / Trolls soundtrack, Metallica, Jimmy Eat World, Big Boi & Killer Mike, Empire of the Sun
Second Frank Ocean Release Arrives Over the Weekend
Quick Hits: Billboard 200, Bridge School Benefit, Lou Pearlman, Future, 3 Doors Down, Kings of Leon
Frank Ocean Releases "Visual Album" Endless
Lars Ulrich Talks New Metallica Record
Strange Days Indeed: An Interview with Garbage’s Shirley Manson
Metallica Announce New Album Hardwired...To Self Destruct
Drake Leads Nominees For BET Hip Hop Awards
Quick Hits: Kanye West, Lil Wayne
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!