VSS Predicts Growth For Radio Revenue
September 29, 2011

VSS (Veronis Suhler Stevenson) has released a new forecast for the U.S. media industry's finances over the next decade, and predicts an upswing for radio. VSS forecasts a 1.7 percent growth in overall expenditures in broadcast and satellite radio this year, "driven by steady growth in broadcast and satellite, and double-digit gains in the digital platforms of broadcast and satellite radio companies. The market will post a CAGR (Compound Annual Growth Rate) of 4.2 percent in the forecast period [of 2010-2015], as listeners adopt emerging digital formats, rising car sales fuel satellite subscription growth, and the industry makes considerable progress in selling digital advertising."

VSS also predicts that despite the state of the economy,  U.S. Communications spending is expected to increase 4.1% in 2011 and expand at a 5.5 percent CAGR from 2010 to 2015 to $1.407 Trillion. Targeted Media is projected to be  the fastest-growing industry sector in 2011, as well as the 2010-2015 Period, expanding at a CAGR of 7.9 percent to $272.5 Billion in 2015. VSS expect sector growth to be driven primarily by Internet & Mobile Services and Branded Entertainment Segments.

"While there are instances of declines and decelerated growth -- largely in the more traditional segments of the Communications Industry -- there is a convergence taking place in which everything digital continues to gain greater influence, scope and relative revenue mix, neutralizing the general decline of traditional media," said John Suhler, Co-Founder, President and General Partner of VSS. "Business & Professional Information & Services continues to be a fast-growing sector, in part, because it has long embraced digital content and related software services and delivery. Also, the sectors that held up well in the last economic downturn -- Targeted Media, Business & Professional Information & Services, Education & Training Media & Services, and Entertainment & Leisure Media -- are all expected to record solid growth in the forecast period, thanks in large part to their migration to digital platforms and delivery methods."




 
Breaking News
RIAA 2016 Shipment & Revenus Statistics Reports Significant Progress
c3 Applauds Reintroduction of the Fair Play Fair Pay Act, Calls On Congress To Pass Legislation
Rob Kaloustian Named GSM For WIP & WPHT/Philadelpha
March 29, 2017
WKTU/New York's KTUphoria 2017 Set To Heat Up Summer
Bender Extends Morning Show Agreement With KBKS/Seattle
KDGE/Dallas Names Leigh Ann Adam As New Morning Drive Host
March 28, 2016
BIA/Kelsey: Digital Revenues for U.S. Radio Continue to Rise
Jeff Lyons Joins Cumulus As Promotions/Marketing Director for Appleton-Oshkosh, WI
March 27, 2017
Dennis Reese Named SVP/Promotion At RCA Nashville
Cumulus Media Brings Hot AC To Savannah, GA Launches WZAT (102.1 The Sound)
In Brief - March 27, 2017
March 24, 2017
Ryan Seacrest Announces KIIS FM's Wango Tango 2017 Lineup
WMGC (105.1 The Bounce)/Detroit Adds “Big Boy” To Mornings
107.1 The BOSS/New Jersey Announce Air Talent Line-Up
March 23, 2017
iHeartRadio Surpasses 100 Million Users
Westwood One Promotes Mark Wildman to EVP/Strategic Partnerships
March 23, 2017
iHeartMedia Oklahoma City Names JJ Ryan PD For KJYO & KXXY
Entercom Names Richard J. Schmaeling EVP & CFO
Doug Gottlieb Joins FOX Sports Radio & FS1
March 21, 2017
Beasley Broadcast Group Reports 4th Quarter and Full Year 2016 Results
Chip Arledge Appointed OM For Cumulus Media Shreveport/Bossier City, LA
KXQQ/Las Vegas Names Natalia Hernandez As New Midday Personality
In Brief - March 21, 2017
Music News
Eagles & Fleetwood Mac To Headline The Classic
Quick Hits: Rock & Roll Hall Of Fame, Harry Styles, Lana Del Ray
Drake's More Life Sets Billboard 200 Streaming Record
Quick Hits: Halsey, Snoop Dogg / 2Pac, Pitbull / Wrestlemania, Paul McCartney, Phoenix, Matchbox Twenty & Counting Crows
Quick Hits: Kendrick Lamar, Iggy Azalea, Vans Warper Tour
Quick Hits: Gorillaz, Kaaboo Festival, March Madness
Chance the Rapper, The Killers, Muse & Arcade Fire Headlining Lollapalooza
QuickHits: Ed Sheeran, Chuck Berry, The Decemberists
QuickHits: NIN, Missy Elliot, Frank Ocean, Pitbull, Enrique Iglesias, Sublime
Rock Pioneer Chuck Berry Passes Away
The Entertainment World Remembers Chuck Berry
Ed Sheeran Spends Second Week Atop Billboard 200
QuickHits: Drake, James Blunt, Spoon, Bob Dylan
Quick Hits: Coldplay. BET Experience, Weezer
Quick Hits: The Chainsmokers, Pitbull, Ohana Music Festival, Arroyo Seco Weekend, Feist
FMQB NOW

Sam Milkman, EVP
Coleman Insights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!