VSS Predicts Growth For Radio Revenue
September 29, 2011

VSS (Veronis Suhler Stevenson) has released a new forecast for the U.S. media industry's finances over the next decade, and predicts an upswing for radio. VSS forecasts a 1.7 percent growth in overall expenditures in broadcast and satellite radio this year, "driven by steady growth in broadcast and satellite, and double-digit gains in the digital platforms of broadcast and satellite radio companies. The market will post a CAGR (Compound Annual Growth Rate) of 4.2 percent in the forecast period [of 2010-2015], as listeners adopt emerging digital formats, rising car sales fuel satellite subscription growth, and the industry makes considerable progress in selling digital advertising."

VSS also predicts that despite the state of the economy,  U.S. Communications spending is expected to increase 4.1% in 2011 and expand at a 5.5 percent CAGR from 2010 to 2015 to $1.407 Trillion. Targeted Media is projected to be  the fastest-growing industry sector in 2011, as well as the 2010-2015 Period, expanding at a CAGR of 7.9 percent to $272.5 Billion in 2015. VSS expect sector growth to be driven primarily by Internet & Mobile Services and Branded Entertainment Segments.

"While there are instances of declines and decelerated growth -- largely in the more traditional segments of the Communications Industry -- there is a convergence taking place in which everything digital continues to gain greater influence, scope and relative revenue mix, neutralizing the general decline of traditional media," said John Suhler, Co-Founder, President and General Partner of VSS. "Business & Professional Information & Services continues to be a fast-growing sector, in part, because it has long embraced digital content and related software services and delivery. Also, the sectors that held up well in the last economic downturn -- Targeted Media, Business & Professional Information & Services, Education & Training Media & Services, and Entertainment & Leisure Media -- are all expected to record solid growth in the forecast period, thanks in large part to their migration to digital platforms and delivery methods."




 
Breaking News
Vevo Announces New CEO, Original Programming And Tentpole Events
Radio One, Inc. Reports First Quarter Results
Scott Lindy Joins Cumulus As PD Of WFMS/Indianapolis
Shazam, Google Provide Android Users With Hands-Free Music Discovery
In Brief - May 1, 2015
April 30, 2015
iHeartMedia, Inc. Reports Results for 2015 First Quarter
Republic Records Dominates Top 40 Scoring 6 Spots In Top 10
Chris Sargent Named PD At KJR-FM/Seattle
WBTP/Tampa Appoints Mychal Maguire PD
jācapps Named One Of "Michigan 50 Companies To Watch"
Jumptuit Launches Support For Xbox Music, Announces Support for Windows 10
In Brief - April 30, 2015
April 29, 2015
New Podcasts Join Play.it Network
TuneCore Artists Earn $36 Million - Strong Quarter Over Quarter Growth
Cox Media Group Miami Names New General Sales Managers
New Coalition Launches To Protect The Music Economy
In Brief - April 29, 2015
April 28, 2015
Cumulus Signs Lew Dickey To Multi-Year Contract Extension
SiriusXM Reports First Quarter 2015 Results
Rob Quinn Named VP/Market Manager For Cumulus Colorado Springs
Streaming Audio Up 41% In Webcast Metrics’ March 2015 Ranker
In Brief - April 28, 2015
April 27, 2015
Jacobs Media Releases Techsurvey 11 Data
Alpha Media Louisville Names Ben Davis Operations Manager
Mitra Darab Named SVP/Marketing, Capitol Music Group
KROQ Weenie Roast Y Fiesta 2015 Line-up Announced
Music News
Bono Still Recovering As U2 Prep For Tour
Quick Hits: Ben E. King, "Uptown Funk," Prince, Van Halen, Vance Joy, Enrique Iglesias
Meghan Trainor, J. Lo Join Jason Derulo LP
Quick Hits: U2, Diddy, Bumbershoot, Sonic Boom and X-Fest, Gregg Allman
Alabama Shakes Debut At #1 On Billboard 200
Quick Hits: Landmark Music Festival, Jay Z / Tidal, Paramore, Milky Chance / X Ambassadors, Eric Hutchinson, The Kingsmen
Ozzy: Black Sabbath Farewell Coming In 2016
Quick Hits: One Direction, Mumford & Sons, Sam Smith, Deftones, Gary Clark, Jr., Andrew W.K., Ben Lee
Jay Z: "Tidal Is Doing Just Fine"
Quick Hits: Radio Disney Music Awards, David Guetta, Amy Winehouse, D'Angelo, Billy Corgan
Black Keys' Dan Auerbach Announces New Solo Project
The Week In Review: 4/20-4/24
Quick Hits: Grateful Dead / John Mayer, Saturday Night Live, Frank Ocean, System Of A Down
Quick Hits: Lady Gaga, Estelle, MusiCares MAP Fund benefit concert, Hard Summer Festival, Faith No More, The Ting Tings
Teen Vine Star Shawn Mendes Tops Billboard 200
FMQB NOW

Rick Cummings
Emmis Pres.
of Programming

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!