Clear Channel Media and Entertainment Names Rick Song EVP Of Digital Sales
July 2, 2012
Clear Channel Media and Entertainment announces that Rick Song will join the company as its Executive Vice President of Digital Sales for CCME. Song, a 20-year media sales and management veteran, joins Clear Channel from Microsoft and will report to Tim Castelli, President of National Sales, Marketing and Partnerships.
This appointment follows on the heels of Clear Channelís recent unified national marketing, partnership and sales force alignment. This new sales force alignment, led by Castelli, ensures the close integration of the national sales, marketing and partnership operations for the key Clear Channel National Platform divisions, including Digital, Strategic Partnerships, Clear Channel Connections, Clear Channel Radio sales and Premiere Radio Networks sales.
Song will oversee Clear Channelís digital sales initiatives working closely with the companyís national divisions including Strategic Partnerships, National Programming Platforms and National Advertising Platforms and iHeartRadio, as well as with local markets to ensure that they continue to utilize the companyís centralized resources and opportunities. He will leverage Clear Channelís unique digital assets and massive reach to create innovative national and local advertising campaigns and programs with key advertising and marketing partners.
"Rick is an innovator and he will be an integral part of our team as we continue to further capitalize on our companyís digital assets," said Castelli. "His tenure and contributions in the digital sales industry will be instrumental in helping to establish cutting-edge ways for advertisers to reach their audience."
"Over the past year, Iíve watched Clear Channel undertake some really exciting initiatives and Iím impressed with how quickly they evolved into a fully realized media and entertainment company," said Song. "This is a unique opportunity to leverage my experience in digital advertising with a company that has such an unprecedented reach, scale and promotional power. We have the ability to offer a platform to marketing and advertising partners like no other company."