Arbitron Radio Advisory Council Still Concerned About PPM Sample Sizes
October 18, 2012
Arbitron's Radio Advisory Council met on Wednesday (10/17) and the group elected new officials, while noting continued concern over PPM sample sizes. The Radio Advisory Council has elected South Central Broadcasting President Craig Jacobus as its new Chairman, with Hubbard Broadcasting-Washington, D.C. SVP/Market Manager Joel Oxley named Vice Chair of the Council.
Don Benson, who Jacobus is replacing as Chairman, noted that while "good work has been done" by Arbitron to improve its PPM sample size, there is still "concern over sample size."
There was also an update on Arbitron's "Project Leapfrog," which is the ratings company's plan to update its measurement of small and mid-sized markets. A new test of Project Leapfrog is slated for some time in the coming weeks, and a large-scale test is expected in the first quarter of 2013. However, Arbitron is not projecting when Project Leapfrog will officially launch, as it is still in the developmental stage.
An update of the Tapscan software is also on the way this Saturday.