Emmis Communications announces plans for NextRadio, a new receiver application for FM and HD Radio enabled smartphones. NextRadio is "being marketed to the wireless industry as an app that represents the best over-the-air radio listening experience on the smartphone." The product, specific to local FM and HD Radio, allows consumers to listen to local radio on their smartphones.
"NextRadio leverages the efficiency and scalability of broadcast radio enhanced by the phoneís data channel to deliver an interactive artist and ad experience," said Paul Brenner, Chief Technology Officer for Emmis Communications. "With other features like enhanced synchronous ad types including SMS integration and couponing, song tagging capabilities, and social integration, NextRadio stands out as a truly innovative mobile experience."
He adds, "The wireless industry is responding positively to the innovation TagStation and NextRadio combine to deliver. For the radio industry to captivate the imagination of smartphone users and cellular carriers, broadcasters must innovate and deliver a superior and consistent user experience."
NextRadio is in final beta testing preparing for 2013 launch on several smartphones and carrier networks.
Emmis recently completed the sale of its Emmis Interactive business unit to Marketron, but retains control of TagStation, the cloud-based engine that supplies data for the smartphone application and digital dashboards.