Arbiton Releases Update On Impact Of Sandy On November Ratings
November 8, 2012
Arbiton has released an update on how the impact of Hurricane Sandy will affect upcoming November ratings released for PPM and diary markets in the Mid-Atlantic and Northeast regions of the country. For the November Week Three PPM report (October 25-October 31), four markets - New York, Middlesex-Somerset-Union, Nassau-Suffolk, and Philadelphia - are the most significantly impacted by the storm.
Early next week, Arbitron will make and communicate its decision regarding the delivery of November Week Three for these four markets. The decision regarding the delivery of November Week Four and the November Monthly report for these markets will be made and communicated during the week of November 19.
In all other PPM markets, the ratings company currently plans to deliver the November Week Three report as previously scheduled, beginning Monday, November 19, and plans to deliver the November Monthly PPM reports as scheduled, beginning Tuesday, November 27.
At this time, there are no changes planned for the publication schedule for the Fall Phase 2 Arbitrends reports or the Fall 2012 diary survey reports. Arbitron adds that it continues "to evaluate sample performance diary and PPM markets and will provide updates as appropriate."