Rihanna Reveals Surreal "Diamonds" Video
November 9, 2012

Rihanna's video for her latest single, "Diamonds," has premiered across MTV and Vevo. The video is full of surreal images, such as the singer roaming the desert with two wild horses and Rihanna surviving in a post-apocalyptic world where people around her go up in flames. The singer explains that the Anthony Mandler-directed video is more about emotion than any tangible storyline.

"With every song it's a different story, so the visuals are very specific to that story and that world. With 'Diamonds,' it was just a series of vignettes that we put together to help get the emotion across throughout the song 'cause the song changes and it builds, and there's no real way that you could do that," she told MTV News. "You just want people to feel that and I wanted little cutaways of interactions that would give you the right emotion."

Rihanna added the the lead single from her next album, Unapologetic, also gives fans an idea of what they may hear when the album drops on
November 19. "It was the right powerful record," she said. "It was hopeful. It was also different from what people are used to hearing from me. It was a song that meant something, and that's the whole theme throughout the album."

In a Facebook chat on Thursday night, Rihanna also pledged her support for Hurricane Sandy relief. Her album listening party at Jay-Z's 40/40 Club tonight will now serve to benefit the New York Daily News Hurricane Relief Fund, plus she will make a $100,000 donation to the Food Bank for New York.

Check out the video for "Diamonds" below:




 
Music News
iHeartRadio Festival Takes Over Vegas
FMQB Photo Pass: Black Keys
Quick Hits: Lorde, Hozier, Charli XCX, Madonna, Pink Floyd
Jennifer Hudson Talks New Album
The Week In Review: 9/15-9/19
Quick Hits: Queen, Freddie Mercury, Michael Jackson, Foo Fighters, JLo, Iggy Azalea,
U2, Apple Partnership Has More In Store
Quick Hits: Metallica, Kanye West & Lorde, Dr. Dre, Paul McCartney
FMQB Photo Pass: Steve Winwood & Tom Petty
Quick Hits: Lecrae, Bruce Springsteen, Jessie J
Taylor Swift Talks 1989
Quick Hits: Katy Perry / MTV EMAs, Icona Pop, Whitney Houston, Manchester Orchestra, Mary Lambert, K. Michelle
One Direction Says "Steal My Girl"
Quick Hits: Beyoncé & Jay Z, Neil Young's Bridge School Benefit, Bon Jovi, George Harrison
Quick Hits: Gwen Stefani, Iggy Azalea, Demi Lovato, Calvin Harris, Ellie Goulding, Kendrick Lamar
Breaking News
BIA/Kelsey Projects $139.3 Billion In Local Media Revenue By 2015
Allison Warren Named VP/Market Manager For Cumulus-Nashville
Lauren MacLeash Named OM For CBS Radio's KMNB, KZJK/Minneapolis
CBS Radio’s “We Can Survive” Concert Returns On October 24
In Brief - September 22, 2014
September 19, 2014
Broadcast Music, Inc. Reports Record-Breaking Revenues Of $977 Million
The Week In Review: 9/15-9/19
106.7 The Beat Comes to Columbus
In Brief - September 19, 2014
September 18, 2014
Cat Collins Joins iHeartMedia's National Programming Platforms Team
TT Torrez Joins HOT 97/New York As Music Director
In Brief - September 18, 2014
September 17, 2014
Charese Fruge Named VP, Programming, CBS Radio Las Vegas
iHeartRadio Music Festival To Stream, Broadcast Live Across Multiple Platforms Nationwide
KDKB/Phoenix Becomes ALT AZ 93-3, Arizona's Alternative
Report: U.S. Advertising Expenditures Increased 0.7 Percent In Q2 2014
In Brief - September 17, 2014
September 16, 2014
Clear Channel Rebrands As iHeartMedia
Nielsen Releases Radar September 2014 Network Ratings
Republic Records Restructures Media Department, Adds Key Executives
NRG Media Names Erica Dreyer Director Of Integrated Media
In Brief - September 16, 2014
September 15, 2014
WLUP-FM/Chicago Takes Fresh Direction With New Weekday Line-up, Nationwide Talent Search
CCM+E San Antonio Names Don Gosselin PD For KAJA, KRPT
Justin Wittmayer Appointed VP/Market Manager For Cumulus San Francisco
FMQB NOW

Marissa Lanchak
APD/MD
WFLY/Albany

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!