Rihanna Reveals Surreal "Diamonds" Video
November 9, 2012

Rihanna's video for her latest single, "Diamonds," has premiered across MTV and Vevo. The video is full of surreal images, such as the singer roaming the desert with two wild horses and Rihanna surviving in a post-apocalyptic world where people around her go up in flames. The singer explains that the Anthony Mandler-directed video is more about emotion than any tangible storyline.

"With every song it's a different story, so the visuals are very specific to that story and that world. With 'Diamonds,' it was just a series of vignettes that we put together to help get the emotion across throughout the song 'cause the song changes and it builds, and there's no real way that you could do that," she told MTV News. "You just want people to feel that and I wanted little cutaways of interactions that would give you the right emotion."

Rihanna added the the lead single from her next album, Unapologetic, also gives fans an idea of what they may hear when the album drops on
November 19. "It was the right powerful record," she said. "It was hopeful. It was also different from what people are used to hearing from me. It was a song that meant something, and that's the whole theme throughout the album."

In a Facebook chat on Thursday night, Rihanna also pledged her support for Hurricane Sandy relief. Her album listening party at Jay-Z's 40/40 Club tonight will now serve to benefit the New York Daily News Hurricane Relief Fund, plus she will make a $100,000 donation to the Food Bank for New York.

Check out the video for "Diamonds" below:




 
Music News
Rick Ross to Drop Surprise LP This Week
Quick Hits: Miley Cyrus / Saturday Night Live, Made In America Festival, Tori Kelly, The SpongeBob Musical
Taylor Swift Wins Big At MTV VMAs
Rockers Disturbed Earn Fifth #1 Album
FMQB Photo Pass: Van Halen
Quick Hits: Taylor Swift, Kanye West, Justin Timberlake, Katy Perry, Justin Bieber
Justin Bieber Debuts New Single
Quick Hits: Nicki Minaj, Adele, OMI
Demi Lovato Feeling "Confident" on Fifth LP
Quick Hits: Justin Bieber, Mariah Carey, Omarion, Soundgarden
Pharrell, Demi Lovato & More Added To MTV VMAs Lineup
Quick Hits: Lady Gaga, HBO, Maroon 5, Nick Jonas
MTV To Honor Kanye West
Quick Hits: One Direction, Missy Elliott / The Voice, Azealia Banks, Meg Myers, Coheed and Cambria, Ben Folds
Dr. Dre Issues Apology To "The Women I've Hurt"
Breaking News
National Radio Hall Of Fame Class Of 2015 Revealed
On The Verge Artist Hailee Steinfeld Debuts As Highest Female Solo Artist On Mediabase
In Brief - September 1, 2015
August 31, 2015
Scooter Braun Joins NASH Next Country Music Talent Competition
In Brief - August 31, 2015
August 28, 2015
iHeartMedia Promotes Hardin, Zellner and Maynard
WZMP (96.5 AMP Radio)/Philly New Line-Up Announced
KLUC/Las Vegas Adds Kayla To Chet Buchanan & The Morning Zoo
88Nine Radio Milwaukee Promotes Ken Sumka To APD & Justin Barney to MD
Macklemore & Ryan Lewis, iHeartRadio joins Chegg for Music101 Series
Mark “Shark” Ediss Named Afternoon Drive Host At Y100/Savannah
August 27, 2015
Cumulus Goes Underground Alternative In New Orleans
August 26, 2015
Subaru Embraces HD Radio Receivers
Cort Johnson Named APD/Morning Co-Host on 101.9 KINK/Portland
Howard Stern Presents "Booey 25" On SiriusXM Channels
August 25, 2015
Sony Music Entertainment Acquires Century Group
UMG Names Jeffrey Remedios President & CEO/Universal Music Canada
Where Hip Hop Lives App Now Available to International Audiences
August 24, 2015
Leslie Scott Named Program Director Of KNDD/Seattle
Rdio Launches “Promoted Music Experiences” With Hard Rock Hotels & Casinos
Report: Radio Has 30 Million Amplifiers Nationwide
In Brief - August 24, 2015
August 21, 2015
eQB NOW
FMQB NOW

Mike McVay
SVP/Content & Programming
Cumulus Media

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!