Katz Media Group Expands Katz 360 Sales
November 14, 2012

Katz Media Group today announced that its digital sales arm, Katz 360 Sales, will expand its digital offerings into a full-service global interactive ad network. The expansion will bring a new focus for both local and location advertising. Local efforts will cater to reaching consumers in specific geographic areas, while location capabilities will offer targeting to reach people on the go, wherever they may be. Mort Greenberg, who was recently appointed as President of Katz 360 Sales, will lead these transformation efforts.

"We are excited to advance the quality and depth of our digital offerings, and to expand our interactive presence and footprint to better serve our customers and clients," stated Kevin Dorsey, President of Clear Channel National Media Groups. "These improvements allow our digital unit to put a new emphasis on crossplatform targeting, reporting, analytics, optimization and mobile thought-leadership for our affiliates and strategic third-party inventory sources. We are thrilled to have Mort Greenberg's leadership in creating a local and location network and representation business, and are eager to shift from planning to execution to start this transformation."

Katz 360 Sales will undergo a complete rebranding and rebuilding during the next few months, culminating in a new brand name, the addition of an international sales team, and the introduction of several new initiatives.

"
We are ready to lead with digital and grow our position as the best monetization partner to radio and TV affiliate groups and their stations," commented Greenberg. "We've already begun giving our affiliates a sneak peek of the plan and the feedback is very positive. While there is a big project list in place, we are continually focused on the innovation of our ad products and client services. We believe these initiatives will best position Katz 360 as a competitive global network and representation partner."




 
Breaking News
KSSX/San Diego Flips to Rhythmic CHR as JAMíN 95.7
On-Air Moves at Entercom-San Francisco
Universal Music Group Acquires Digital Agency Fame House
Cherrytree Records Partners With ADA
In Brief - May 27, 2016
May 26, 2016
Cumulus Media Appoints John Dimick as VP/Programming Operations
Universal Music Group Appoints Gautam Srivastava to EVP, Human Resources
Intergr8 Research: Which Hits Shazam Can Help You Spot Early
Beasley Broadcast Group Declares Quarterly Cash Dividend
In Brief - May 26, 2016
May 25, 2016
Nielsen Insights: Their Generation
NAB Statement on Court Ruling on Media Ownership Rules
Republic Records Celebrate DNCE Going Double Platinum
May 24, 2016
iHeartMedia Wins Legal Battle
Spotify's Losses Increase As Revenues Grow Faster
Pierre Bouvard: The TV Upfront: History, 2016 issues, and What It Means For Radio
United Stations Adds Sammy Hagar's Radio Show
May 23, 2016
Columbia Records Announces Jennifer Frommer As Head of Its Creative Agency
iHeartRadio Summer Pool Party Heats Up Miami
National Radio Hall of Fame Announces 2016 Nominees
Shelley Wade Named Afternoon Host at KMYI (Star 94.1)/San Diego
Spotify's Family Plan Gets An Upgrade
May 20, 2016
eQB NOW
May 19, 2016
Republic Records Promotes David "Davey Dee" Ingenloff to SVP/Rhythm Crossover Promotion
Music News
The Weeknd Tops Billboard Music Award Winners
FMQB Retro-Active: Ken Sharp Enthuses On The Who's Still-Thriving Music Career, As Well As Their Charitable Efforts
Quick Hits: Leona Lewis, The Strokes, Cold War Kids
Quick Hits: Teen Choice Awards, Bon Jovi, The Killers
Quick Hits: Eminem, Mariah Carey, Red Nose Day TV Special, My Morning Jacket, The Tragically Hip
Drake Stays at #1, Meghan Trainor Debuts at #3 on Billboard 200
Quick Hits: Red Hot Chili Peppers, Megadeth, Ramones
Drake Leads Nominees For 2016 BET Awards
Quick Hits: Adele, Fifth Harmony, Life is Beautiful festival, Beastie Boys
Quick Hits: Chevelle, Rage Against The Machine / Prophets of Rage, 3 Doors Down, Make America Rock Again tour
Ariana Grande, Calvin Harris & More Headlining Billboard Hot 100 Festival
Quick Hits: MuchMusic Awards, Guns N' Roses / Lenny Kravitz / Alice in Chains, Rage Against The Machine, Riot Fest
Puff Daddy Takes Bad Boy Reunion on the Road
Quick Hits: Justin Timberlake, Houston Open Air, The Temper Trap, High Elevation Rock Festival, Pilgrimage Music & Cultural Festival, Lou Reed
Drake Stays Atop Billboard 200, Radiohead Debut at #3
FMQB NOW

John Mayer
PD, WFLZ/Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!