Kassof Study: P1 Listeners Comfortable With Their Favorite Stations
November 15, 2012

The latest data from Mark Kassof & Co.'s study of P1 listeners finds that beyond specific programming elements, the vast majority of listeners attribute a slew of human attributes to the station they listen to most. More than three-fourths of listeners think the words "comfortable," "friendly" and "informed" describe their P1 station. These words rank at the top of 40 different words or phrases tested. Even at the bottom, around one-fourth think the words "sarcastic," "rebellious," "aggressive" and "controversial" describe their P1 station.

There are important differences among different formats’ P1s, however. For example, compared to other listeners, Christian stations’ P1s find them most comfortable and friendly; News/Talk stations’ P1s find them least comfortable and friendly but most aggressive and controversial; Urban stations’ P1s find them most outgoing, cool, exciting, outspoken, trendy and hip. Analysis of every major format can be found at kassof.com.

Kassof says, "The most successful stations have a ‘station personality’ that goes beyond the basics of their programming. Understanding and shaping that ‘stationality’ becomes more crucial as radio is more challenged by new media."

These research findings are based on 732 online surveys of 18-64 year olds in the U.S. who name a specific station they "spend the most time listening to." They were asked whether each of 40 words or phrases “describes” or “does not describe” that station. Stations' formats were categorized based on their IDs and markets. The survey was conducted October 1-4, 2012.




 
Breaking News
eQB NOW
The Week In Review: 10/20-10/24
Beasley Broadcast Group Issues Third Quarter Results
Pandora Reports Q3 2014 Financial Results
Deezer Acquires Stitcher
In Brief - October 24, 2014
October 23, 2014
Nielsen Reports Third Quarter 2014 Results, Announces $1B Share Repurchase Authorization
iHeartRadio Now Available For Use In Apple's CarPlay
In Brief - October 23, 2014
October 22, 2014
Pandora AMP Allows For "Large Scale" Artist Analytics
Spanish Broadcasting System Names Eric Garcia Radio Revenue Chief, GM, New York Market
The Conclave To Honor Ginny Morris With The Rockwell Award
In Brief - October 22, 2014
October 21, 2014
Report: Ron Fair Departs Virgin Records
Adobe, Nielsen To Create Comprehensive Measurement Platform For Digital Content
DMR/Interactive Names Doug Smith VP/Marketing Strategy
Triton Digital's August 2014 Ranker: Major News Events Show Impact On Top 20 Streaming Audio Markets
October 20, 2014
iHeartMedia San Francisco Names Mark Adams PD of KYLD & KIOI
Premiere Networks Promotes Claudine Cazian To VP/Programming & Branded Entertainment
Entercom Names Carlos Lamadrid VP/National Sales, Strategic Partnerships
Pandora Hires Steve Bené As General Counsel
In Brief - October 20, 2014
October 17, 2014
In Brief - October 17, 2014
The Week In Review: 10/13-10/17
October 16, 2014
Music News
Taylor Swift Talks Pop Genre, 1989 & More
The Week In Review: 10/20-10/24
Quick Hits: The Grammys, Sam Smith, Foo Fighters, The Grateful Dead
Taylor Swift Reveals Songs of 1989
One Direction Goes "On The Road Again"
Quick Hits: American Music Awards, Justin Timberlake, New Now Next Awards, Foo Fighters, Jake Miller, ShipRocked
Florida Georgia Line, Bob Seger Lead Sales Chart
Quick Hits: Taylor Swift, Foo Fighters, Gwen Stefani, Cold War Kids
Charli XCX, Haim and More Contribute to Hunger Games
Quick Hits: Meghan Trainor, Smashing Pumpkins, Milky Chance
U2 Sits Down For Intimate Radio Special
Quick Hits: Coldplay, Gwen Stefani, Foo Fighters, Dropkick Murphys, Madisen Ward and the Mama Bear
One Direction Reveal Four Tracklist
The Week In Review: 10/20-10/24
Quick Hits: Iggy Azalea, U2, Snoop Dogg / Pharrell, iHeartRadio Fiesta Latina
FMQB NOW

Christopher K
APD/MD, KDND & KUDL
Sacramento

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!