Arbitron Releases New Update On Markets Affected By Sandy
November 19, 2012
Arbitron has released its latest update in regards to ratings in markets affected by Hurricane Sandy. November Week 4 PPM results for New York, Nassau-Suffolk and Middlesex-Somerset-Union will not be produced, while the November 2012 reports for those three markets will be based exclusively on November Weeks 1, 2, and 3.
 
The complete status report sent to the ratings company's clients reads as follows:
 
On October 29, during the November 2012 report period (October 11-November 7), Hurricane Sandy moved through the eastern seaboard, causing widespread damage and extended power outages.  During the last two days of Week 3 (October 25-October 31) and throughout Week 4 (November 1-November 7), a substantial number of homes remained without power.  Arbitron has carefully monitored Average Daily In-Tab and other PPM performance metrics for each market throughout this period.  

New York, Nassau-Suffolk, and Middlesex-Somerset-Union
The New York Metro includes the embedded Metros of Nassau-Suffolk and Middlesex-Somerset-Union. As a result of the storm, approximately one third of the targeted in-tab sample in Nassau-Suffolk and Middlesex-Somerset-Union was unavailable during Week 4. In addition, average daily in-tab rates were substantially lower for Week 4 in these embedded metros than during unaffected weeks in recent currency reports.  

These factors, combined with other performance metrics, resulted in a decision to not produce PPM estimates for Week 4 for Nassau-Suffolk and Middlesex-Somerset-Union. Since the New York Metro includes the Nassau-Suffolk and Middlesex-Somerset-Union Metros, the unavailability of these metros impacts the sample performance of the New York Metro. As a result, Week 4 PPM estimates for New York will not be produced.
     
November 2012 PPM Reports
The November 2012 reports for New York, Nassau-Suffolk, and Middlesex-Somerset-Union will be based exclusively on November Weeks 1, 2, and 3 (October 11-October 31). Arbitron plans to release these reports on Monday, November 27, as originally scheduled.  
 
The November 2012 report for all PPM markets other than New York, Nassau-Suffolk, and Middlesex-Somerset-Union will be based on the standard four-week November report period. Arbitron plans to release these reports as originally scheduled.  
        
All November 2012 monthly PPM reports – including the reports for New York, Nassau-Suffolk, and Middlesex-Somerset-Union – will be currency reports available for transactional use.  

November Week 4 Weeklies
Arbitron will not be releasing November Week 4 Weeklies estimates for New York, Nassau-Suffolk, and Middlesex-Somerset-Union. Week 4 Metro audience estimates will not be available for those markets in any Arbitron service.

November Week 4 Weeklies estimates for all PPM markets other than New York, Nassau-Suffolk, and Middlesex-Somerset-Union are scheduled to release at the same time as November monthly estimates.

December Week 1 Weeklies
Arbitron will continue reaching out to panelists in affected markets throughout the December report period and to closely monitor performance metrics. We expect to be able to notify clients the week of November 26 regarding the status of December Week 1 Weeklies estimates for New York, Nassau-Suffolk, and Middlesex-Somerset-Union.



 
Breaking News
STRATA Survey: Ad Agencies’ Interest In Digital Video Jumps 45% From A Year Ago
In Brief - August 27, 2014
August 26, 2014
Scott Carter Promoted To SVP/Marketing At Epic Records
CCM+E Nashville Debuts ALT 98.3
CBS Radio, Townsquare Media Partner To Create The Michigan News Newtwork
Stacey Thomas Appointed Director, Media Integration For CCM+E Philadelphia
In Brief - August 26, 2014
August 25, 2014
Lance Houston Named New PD Of Boston's 101.7 The Bull
In Brief - August 25, 2014
August 22, 2014
eQB NOW
The Week In Review: 8/18-8/22
Chris Edge Adds PD Duties At WDCG/Raleigh
SoundExchange Q2 Digital Radio Report Highlights Digital Radio Transformation
In Brief - August 22, 2014
August 21, 2014
NuVoodoo Ratings Prospect Study Reveals Broadcast Radio Beats Pandora For Music Satisfaction
CBS Radio Adds To Sports Programming Leadership Team
iHeartRadio Survey: Carrie Underwood Music’s Best Female Role Model
In Brief - August 21, 2014
August 20, 2014
Cox Media Group Tampa Names Dan Mason OM For HOT 101.5, 97X, 102.5 The Bone
Logan Named PD/Morning Host At WNCV/Fort Walton Beach
Jay Towers Promoted To Anchor Of Fox 2 Morning News in Detroit
In Brief - August 20, 2014
August 19, 2014
Greg Ausham Named PD At WNNX/Atlanta
Emmis Communications, Beasley Broadcast Group Deploy Jelli Radio Ad Platform In Major Markets
Music News
Wiz Khalifa Earns First #1 Album, Taylor Swift Debuts At #1 With New Single
Quick Hits: Ariana Grande, Kings of Leon, Lady Gaga, Neil Young
Usher Slowly Revealing Tour Plans
Quick Hits: Bad Boy Records, Ty Dolla $ign, Gerard Way, Bob Dylan
Beyoncé, Miley Cyrus Rule 2014 MTV VMAs
Slipknot Unmasks Details of The Gray Chapter
Quick Hits: Eminem & Shady Records, Ed Sheeran, Prince, Grouplove, Cobra Starship
Quick Hits: Jessie J, Foo Fighters, Mariah Carey & Nick Cannon, Genesis, Fall Out Boy
The Week In Review: 8/18-8/22
Nickelback Signs With Republic Records
Quick Hits: Nico & Vinz, Sam Smith, Weezer, Ariana Grande, Shelby Lynne, Enrique Iglesias, T.I., Iggy Azalea
Quick Hits: album sales, Taylor Swift, Foo Fighters, Super Bowl halftime show, Gerard Way, Tiesto, Smashing Pumpkins
New Taylor Swift Album Due Out October 27
Quick Hits: Lady Gaga & Tony Bennett, Haim, Fashion Rocks concert, T.I., iTunes Festival, Unlocking the Truth, Leonard Cohen
Colbie Caillat Sets September 30 Street Date
FMQB NOW

Jeff Sottolano
Director of Programming
CBS Radio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!