Ruth Presslaff started her career in Affiliate Relations at United Stations, where she gained an understanding of how all aspects of radio fit together, creating The Media Gallery in the late-’80s, selling emerging listener outreach technologies to radio. As Presslaff gained tech savvy, she renamed the company Presslaff Interactive Revenue, working with newspapers, television and radio, including small, individually owned stations up to national clients like Clear Channel Media & Entertainment, developing business and promotional opportunities across all media platforms.
PROGRAMMING TO WIN
Pyramid Power As Jacobs Media prepares for its 9th Techsurvey, Fred Jacobs looks at what he and his company have learned over the years. Technology has evolved by leaps and bounds over the last nine years, and Jacobs visualizes these changes through the Techsurvey Media Usage Pyramid, as well as looking ahead to what 2013’s survey will bring.
QUESTION OF THE WEEK
What's your all-time favorite holiday song?
Taylor Swift, Chris Taylor, Joe Mack, Jay Sparxx, Kane,
Bill Hendrich, Pierre Robert, Jacky BamBam.[more]
THIS WEEK IN FMQB HISTORY
Todd Cavanah, Kevin Weatherly, Keith Naftaly, John Boulos, Scott Shannon, Mike Easterlin, Danny Cooper