RADAR 115: Radio Listening Remains Steady
December 3, 2012

Arbitron has announced highlights from its December 2012 RADAR 115 National Radio Listening Report. The newest report shows radio’s audience holding steady year over year, reaching more than 241 million listeners, or more than 92 percent of the U.S. population, on an average weekly basis.

Adults 18 to 34 shows the largest gains among the major age demographics, adding more than 600,00 weekly listeners. Radio now reaches nearly 67 million adults aged 18-34 in an average week. Radio listening also remains steady across all other major demographics. Radio reaches nearly 126 million adults aged 18 to 49 and more than 119 million adults aged 25 to 54 in an average week.

According to RADAR 115, radio’s diverse listener base continues to see large increases in the December 2012 study compared to December 2011:
• Radio’s Hispanic audience aged 12 and older rises by nearly 2.5 million listeners versus the December 2011 report.  Radio reaches nearly 95 percent of Hispanics aged 12 and older. 
• Hispanic adults aged 25 to 54 shows an impressive increase over the past year, rising by more than 1.8 million weekly listeners.  
• The Black (non-Hispanic) audience also shows significant gains. Radio among Black (non-Hispanic) listeners aged 12 and older increases by more than 920,000 versus December  2011. Radio reaches approximately 92.4 percent of the Black (non-Hispanic) population. 
• Black (non-Hispanic) adults aged 18 to 34 continues to show significant gains, adding nearly half a million average weekly listeners versus last year
.

Arbitron adds that the December 2012 RADAR report illustrates radio’s ability to attract affluent, educated consumers.  More than 95 percent of adults aged 25 to 54 with a household income of $75K or more and a college degree tune in to radio on a weekly basis, which is nearly 26 million listeners in this demographic. Also, nearly 70 million, or 94 percent, of Adults aged 18 to 49 with a household income of $75K or more tune into radio on a weekly basis. 

The sample size for the RADAR December 2012 Report is 395,823 persons aged 12 and older. The RADAR December 2012 Report includes data from all 48 Arbitron PPM markets. The survey dates for RADAR 115 were from September 15, 2011 to September 12, 2012.




 
Breaking News
Nielsen Examines Radio's Reach With Black And Hispanic Consumers
Report: Radio Industry's First-Ever Social Media Study
iHeartMedia Charleston Expands Brian Clearly Duties At WXLY, Tyler Reese Named Program Director At WEZL
In Brief - August 4, 2015
August 3, 2015
Hubbard Radio Purches 30% Stake In PodcastOne
Orlando Davis Extends Contract With WiLD 94.1/Tampa
Mix 96.5/Houston Set To Launch The Dave, Mahoney & DK Morning Show
INgrooves Names Gabriella Ianni Director/Promotion & Marketing
In Brief - August 3, 2015
July 31, 2015
Universal Music Group Extends Lucian Grainge Deal
WOGL/Philly Morning Show Host Ross Brittain Announces Retirement
In Brief - July 31, 2015
July 30, 2015
CBS Radio Extends Scott Shannon
iHeartMedia Reports Results For 2015 Second Quarter
Benztown Promotes Christopher "Jack" Johansing To Marketing Director
July 29, 2015
iHeartMedia Charlotte Names Keith Hotchkiss Market President
Pierre Bouvard: Radio's Delivers On Amazon Prime Day
In Brief - July 29, 2015
July 28, 2015
Cumulus Appoints Brian Thomas As PD For WLS-FM/Chicago
AT&T To Activate FM Chips On Android Smartphones
BroadbandTV & BMG Form Strategic Alliance To Support New Generation Of Music Artists
Chicago Radio Legend John Records Landecker To Sign Off After 40 Years On-Air
Cumulus-Buffalo Re-Signs Shredd and Ragan For Mornings At WEDG
Rare Job Ops at 98 Rock/Baltimore
In Brief - July 28, 2015
Music News
Dr. Dre Confirms New Album Compton Out This Week
Quick Hits: The Weeknd, Charlie Puth, Lana Del Rey, Gwen Stefani & Gavin Rossdale, American Roots Festival, alt-J, Ed Sheeran / D'Angelo / Bill Withers
Jill Scott Scores Chart-Topping LP
Quick Hits: U2, Lady Gaga, Andre 3000, Madden NFL 16 soundtrack
Quick Hits: One Direction, The Voice, Queen Latifah & Mary J. Blige, The Gaslight Anthem, Paul McCartney
Kanye, Sam Smith, The Who & Many More Announced For iHeartRadio Music Festival
FMQB Retro-Active: Ken Sharp Talks to Cherie Currie, and Reviews Live Releases From The Who and The Rolling Stones
Quick Hits: Dr. Dre, U2, Zayn Malik, Gary Clark Jr.
Macklemore Talks New Album, Relapse Into Drug Use
Quick Hits: Meghan Trainor, Justin Bieber, Janelle Monáe, Keith Richards, Lollapalooza, Chance The Rapper, Neil Young
Imagine Dragons, Jack Johnson Join Farm Aid 30
Quick Hits: Rise Against, Keith Richards, Puscifer, Judas Priest & Mastodon, Mat Kearney, Circa Survive
Rapper Future Hits #1 With Surprise Album
Quick Hits: U2 & Lady Gaga, Disclosure & Sam Smith, Ed Sheeran, Mariah Carey, Bobbi Kristina Brown, Guns N' Roses, Sevendust, Joseph Jackson
Ed Sheeran TV Special To Air On NBC
FMQB NOW

Jonathan Shuford, PD
WRVW/Nashville

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!