Study: Music Streaming Services Attract Differing Audience Segments
February 15, 2013

According to a new study from Patrick McMullen, Senior Analyst for Fizziology, the different music streaming services available are attracting different segments of the population. McMullen wrote about his analysis as a guest column for DigitalMediaWire.

McMullen found that iHeartRadio, Pandora and Songza, the three streaming services that work the most like traditional radio, are also used by people who enjoy the most popular radio formats: CHR, Hip-Hop and Country. In fact, iHeartRadio users mention CHR artists and songs in 28 percent of all social media posts about specific bands, artists, songs or genres.

On the other hand, people who listen to Last.fm, Rdio and Spotify mention very little CHR music. Under two percent of all music-talk from users of these services mention CHR music. McMullen found that Rdio and Spotify users tend to listen to full albums from artists or bands. While Last.fm can work similarly to Pandora or iHeartRadio in function, users of the service were more likely to be discussing Rock (29 percent) and Indie (20 percent) music online.

Additionally, YouTube/VEVO and Turntable.fm cater to different segments of the population. Turntable.fm fans tend to be more "niche groups of electronic music enthusiasts who play varying formats of club and dance music. Its users also value finding obscure dance and electronic music that their peers havenít heard." Meanwhile, users of YouTube and VEVO are more likely to be under-18 fans of teen pop acts such as Justin Bieber.

McMullen also broke down streaming audiences by geographic regions, and while Pandora was #1 and Spotify at #2 in each segment, the other rankings varied more greatly. You can read McMullen's entire column, along with the geographical breakdowns in chart form, here.




 
Breaking News
Pat Cerullo Named PD of KTFM & JACK-FM/San Antonio
Nielsen Report: Country Musicís Cross-Over Popularity
Triton Digital Announces Compliance With IAB Specification For Digital Audio Ads
In Brief - October 31, 2014
October 30, 2014
Journal Communications Reports Third Quarter 2014 Results
Irving Azoff Leading New Music Rights Venture
Crush Music Announces Two New Hires
In Brief - October 30, 2014
October 29, 2014
Def Jam Recordings Promotes Scott Maness To VP/Rhythm Crossover Promotion
Melissa Etheridge, Ingrid Michaelson To Perform At National Radio Hall of Fame Induction Ceremony
In Brief - October 29, 2014
October 28, 2014
iHeartMedia, Inc. Reports Results For 2014 Third Quarter
SiriusXM Reports Third Quarter 2014 Results
Talus Knight Named PD/Afternoon Host At KKND
iHeartMedia San Francisco Names John Leathers Vice President Of Sales
Radio Advertising Bureau Board of Directors Elects New Officers & Directors
Pandora Hires Chris Phillips As Chief Product Officer
CBS Radio's We Can Survive Achieves High Marks On Social Media
iHeartRadio Survey: Listeners Predict Weíll See A Lot Of Lady Gaga Impersonators
In Brief - October 28, 2014
October 27, 2014
Lulu & Lala Spice Up Afternoons On WFLC-FM
Universal Music Group Names Michael Frey, President, Supply Chain & Media Services
Benztown Releases First-Ever Benztown 50 Voice Power Index
Noise Fusion Unleashes Next Generation Sounds Online
In Brief - October 27, 2014
October 25, 2014
Music News
Pitbull & Enrique Iglesias Continue The Party
Quick Hits: Iggy Azalea, Foo Fighters, Robin Thicke, Metallica, Public Enemy
Quick Hits: K. Michelle, Billboard Touring Awards, George Ezra, Phish
Slipknot Land Second #1 Album With .5: The Gray Chapter
Quick Hits: Metallica, Coldplay, Pitbull, Nile Rodgers
Taylor Swift Sings From The Rooftops
Quick Hits: Nicki Minaj, David Guetta, Calvin Harris, Soundgarden, R.E.M., The Who's Teenage Cancer Trust
Fergie, Lorde Join AMA Performers
Eric Clapton Offers Tribute to Jack Bruce
New Imagine Dragons Song Featured In Sprite LeBron James Commercial
Quick Hits: Imagine Dragons, Taylor Swift, Rock In Rio USA, Band of Merrymakers, Prince, Beady Eye
Taylor Swift Talks Pop Genre, 1989 & More
The Week In Review: 10/20-10/24
Quick Hits: The Grammys, Sam Smith, Foo Fighters, The Grateful Dead
Taylor Swift Reveals Songs of 1989
FMQB NOW

Christopher K
APD/MD, KDND & KUDL
Sacramento

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!