Stitcher Study: Americans Prefer On Demand Radio
May 14, 2013

Mobile streaming service Stitcher has released a survey that claims an overwhelming preference for on demand radio, television and movies among younger Americans. The company's online survey of 2,000 adults reportedly found that 57 percent of respondents believe that in five years, Americans will primarily listen to streaming radio options over traditional AM/FM radio. The survey also found that students may be leading the shift to on demand and streaming media, and Americans aged 18-34 are far more likely to watch movies, television, and listen to music always or mostly on demand than their older counterparts.

Stitcher also reports that 46 percent of 18-34-year-olds who listen to music prefer to listen always or mostly on demand; this demographic is more than twice as likely to listen to music on demand than 35-54 year olds. Their study also says that 81 percent of U.S. adults who prefer to enjoy radio, movies and TV shows on demand do so in order to watch/listen at a later time that is more convenient, and 68 percent do so because they can avoid commercials that way. 

"We're relying on our smartphones and mobile technology now more than ever," commented Stitcher CEO Noah Shanok. "We're a nation on the go, and we want access to our favorite radio shows and music at a time that's convenient for us. With the latest advancements in streaming technology, apps like Stitcher put entertainment right at your fingertips."




 
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