Network, Digital, Off-Air Shine As Radio Ends 2013 In The Black
March 14, 2014

Radio revenues for Q4 and Full-Year 2013 were flat against comparable 2012 periods which had been buoyed with an influx of political spending at the culmination of the presidential campaign. Final figures were $4.602B and $17.649B respectively.

Spot revenue declined 3% in Q4, in large part due to it being an off year in the political arena. This was offset by strong performances in Digital (+18%), Off-Air (+11%), and Network Comp (+7%). For the total year, Spot was off just 1%, with gains recorded in both Digital (+16%) and Off-Air (+5%); Network ended the year at -4%.

"Digital continues to gain momentum among advertisers looking to maximize their use of all Radio platforms," states Erica Farber, President and CEO of RAB. "Based on the recent Borrell Associates forecast of a 22% rise in Digital spending on Radio in 2014, this category is poised to surpass the $1B mark."

Automotive retained its position as Radio's top Spot category based on 2013 full-year spending, followed by Communications, TV/Networks/Cable, Restaurants, and Financial Services - these five categories representing Radio's top echelon consistently since 2009. Based on competitive factors within their respective industries in 2013, only Communications and TV/Networks/Cable have shifted their positions within Radio's Top 5 this year.

The list of categories with upticks underscores Radio's efforts to diversify and expand revenue growth beyond the top five," Farber added. "Advertisers within these categories continue to recognize Radio's contribution to the successes that advertisers in the top tier categories have experienced and want to tap into it."

The "who's who" of Spot Radio's leading advertisers of 2013 is heavy on Communications category advertisers (4 of the top 10), yet the list contains representatives from TV/Networks/Cable Providers, Restaurants, Insurance, Grocery/Convenience Stores, Automotive, and Beverages - again underscoring Radio's utility to advertisers of all types of products and services.




 
Breaking News
eQB NOW
Tommy Chuck Named Program Director of WIHT/Washington, D.C. & WPOC/Baltimore
iHeartRadio Surpasses 60 Million Registered Users
SFX Entertainment Names New President & COO
Third Music Industry Reunion Planned For Los Angeles
In Brief - January 23, 2015
January 22, 2015
Edgar "Shoboy" Sotelo Joins WBMP/New York For Mornings
Rdio Launches In 24 New International Markets
Shazam Announces $30 Million Investment At $1 Billion Valuation
iHeartMedia Celebrates Valentine's With "iHeartRadio Ultimate Valentine's Escape"
In Brief - January 22, 2015
January 21, 2015
Dave Dyer Promoted to SVP Promotion, Warner Bros. Records
JD Garfield Joins KWYD/Boise As APD/Morning Drive Host
iHeartRadio Country Festival Returns
Edison Research: Streaming Audio Now Bigger Than AM/FM Radio Among US Teens
In Brief - January 21, 2015
January 20, 2015
John Fleckenstein Named EVP, RCA Records
iHeartMedia St. Louis Announces Two New Program Directors
Local Radio Networks, AdLarge Media Form Exclusive Partnership For 24/7 Format Radio Network
Len Berman And Todd Schnitt To Host Mornings On WOR
Scott Shapiro Named VP/Sports Programming For Premiere Networks
Jim Daunais, Tim Walker Promoted To EVP Posts At Westwood One
Tony Waitekus Appointed OM For NRG Media's Wausau-Stevens Point Stations
Alpha Media To Purchase Coast Radio Company Radio Stations
CRN Study: Which Radio Messages Have Greatest Impact On Millennials
In Brief - January 20, 2015
January 19, 2015
Music News
Paramore Announce Spring Theater "Events"
Quick Hits: Kanye West, The Black Keys, Rush, Nick Jonas
BET Honors Usher, Kanye West
Quick Hits: Ariana Grande, TLC, Art Of Anarchy, Rob Zombie, Aerosmith, Rocklahoma
Meghan Trainor's Title Debuts At #1
LL Cool J Returning As Grammy Host
Quick Hits: The Grammys, Gwen Stefani, Pharrell, Linkin Park, Interpol, David Byrne
Madonna Bares Her Rebel Heart
Quick Hits: Slipknot, Justin Bieber, NKOTB / TLC / Nelly, Mötley Crüe, "Weird Al" Yankovic
FMQB Retro-Active: Ken Sharp Talks to Longtime Music Scribe Harvey Kubernik About His Latest Musical Tome
Quick Hits: Metallica, A$AP Yams, TLC, Ariana Grande
Grateful Dead Members To Reunite For 50th Anniversary
The Week In Review: 1/12/-1/16
Quick Hits; John Legend, Idina Menzel, Common, Lady Gaga, The Black Crowes, Kim Fowley
Fall Out Boy & Wiz Khalifa Plan Road Trip
FMQB NOW

Alicia Tyler, PD
WZNE/Rochester

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!