Marketron Partners with Imagine Communications
March 31, 2014

Imagine Communications, a market share leader of media software and networking solutions serving the global media and entertainment markets, and Marketron, a leading provider of business software solutions for the media industry, today announced a strategic partnership to provide global and regional broadcasters with best-of-breed, end-to-end TV and Radio ad sales, traffic and scheduling, and automation solutions that leverage 50 years of joint innovation. The partnership provides improved cross-media revenue operations and reporting for companies with multiple properties and markets. By moving from discrete, bifurcated systems to a unified system for TV, Radio and Digital, Imagine Communications and Marketron enable customers to harness unified order entry on the front end and combined billing on the back end.

“We are thrilled about our partnership with Marketron, as together we will deliver the industry’s most feature-rich, end-to-end enterprise business and playout solutions designed for TV and radio broadcasters, TV networks and content distributors,” said Charlie Vogt, Chief Executive Officer of Imagine Communications. “Last week we unveiled MediaCentral, our reference architecture for the integration and virtualization of our media software, playout and automation functions. Our partnership with Marketron signals an industry ecosystem required to accelerated innovation and best-in-class solutions.”

The partnership combines the solutions that power the 6,800 Radio/Mobile channels supported by Marketron and over 25,000 TV channels supported by Imagine Communications. By pairing the world’s leading TV and Radio media solutions, customers will benefit from the capabilities of both companies including modules for reporting, revenue and spot data from Marketron's open Mediascape platform, as well as scalability and advanced features from Imagine Communications’ Landmark suite of enterprise business applications. The partnership extends beyond these market-leading ad sales, campaign traffic and scheduling enterprise tools to encompass automation, playout, mobility, cloud and data analytics, creating the industry’s most comprehensive cross-media, end-to-end solution in a complete turnkey system.

“We are excited about this new partnership between two of the media industry’s leading providers of media software,” said Jeff Haley, President and CEO, Marketron. “This integration enables our customers to easily run their cross-media business from Marketron’s Mediascape platform, a single, end-to-end, integrated platform, enabling streamlined, efficient business operations.”




 
Breaking News
eQB NOW
Jim Ryan Named SVP Of Programming For CBS Radio
In Brief - December 22, 2014
December 19, 2014
Rich Davis Named VP Of Programming For iHeartMedia-Seattle
December 18, 2014
Sharon Dastur Named SVP/Programming Integration At iHeartMedia
Mark Medina Named Program Director At Z100/New York
Denon Electronics, iHeartMedia Announce Partnership
Deezer Appoints Hans-Holger Albrecht CEO
TuneCore Acquires DropKloud And Its Founders
SoundHound Reveals Top Songs, Artists, Albums Of 2014
In Brief - December 18, 2014
December 17, 2014
iHeartMedia Names Don Parker VP/Programming, For San Francisco And Sacramento
Senate Approves Michael O'Rielly For Five-Year FCC Term
Nielsen Report: A Focus On The Public Radio Listener
iHeartRadio Jingle Ball 2014 To Air On The CW Network
In Brief - December 17, 2014
December 16, 2014
Beasley Names Rafe D'Amico VP/Strategic Partnerships
NRG Media Taps Shane Sparks Market Manager, Northwoods, WI Cluster
Shazam Upgrades Windows Phone App
KLUC’s 16th Annual Chet Buchanan & The Morning Zoo Toy Drive Breaks Records
Rdio Brings Personalized Internet Radio, On-Demand Music Subscription To Windows Phone 8.1
In Brief - December 16, 2014
December 15, 2014
CBS Radio, Carson Daly Agree To Multi-Year Contract Extension
JVC Media Closes On Purchase Of WHKQ/Orlando
Bruce Gilbert Named SVP/Sports For Cumulus And Westwood One
Music News
Madonna Announces New Album, Releases Six Songs Digitally
Quick Hits: Joe Cocker, The Weeknd
J. Cole Earns Third Chart-Topper
Quick Hits: Dick Clark's New Year's Rockin' Eve, Joan Jett & The Who, Metallica, Van Morrison, Grammy Special Merit Awards
Green Day, Joan Jett Make The List For Rock Hall
Quick Hits: Madonna, Michael Jackson, The Voice
Quick Hits: Imagine Dragons, Iggy Azalea & Britney Spears, Mad Season, David Byrne / Talking Heads tribute concert
Iggy Azalea Maps Out Arena Tour
Quick Hits: Ne-Yo, Selena Gomez, Gwen Stefani & Pharrell Williams, Stevie Wonder, Everclear, Alex & Sierra, Modest Mouse
Taylor Swift Spends Another Week At #1
The Week In Review: 12/8-12/12
Quick Hits: Epicenter Festival, Beyoncé, Dr. Dre, American Music Priz
Quick Hits: Coldplay, New Year's Rockin' Eve, Golden Globe Song nominees, Judas Priest
Quick Hits: BET Honors, Modest Mouse, Rush
U2 Extends iNNOCENCE + eXPERIENCE Tour
FMQB NOW

Year-End
At Issue

           2014
Interview Hilights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!