BMG Promotes Patrick Jöst To EVP Of Licensing & Marketing International
April 3, 2014 BMG has promoted Patrick Jöst to EVP of Licensing & Marketing International, leading the company’s worldwide sync and brand marketing activities across both recordings and music publishing. Jöst, who first joined BMG in 2009, heads the company’s international team of sync and licensing staff in nine territories. He previously held the position of SVP Licensing & Marketing International.
BMG CEO Hartwig Masuch said, "This is well-deserved recognition of Patrick’s success in not only building probably the most integrated international sync team in the world, but also consistently delivering one of our fastest-growing revenue streams."
BMG now represents a catalog of over one million songs and more than 250,000 recordings. The company manages sync and licensing according to its one-company-many-offices philosophy with its unified international team working with the company’s sub-publishers, all coordinated through Jöst.
Said Jöst, "While BMG’s growing scale has inevitably put us on the sync map, it is the quality of our service and the very tight integration of our team across the world of which we are most proud. The results suggest we have found the optimum mix of having local people on the ground and a centralized infrastructure."