Marketron and Jelli Partner to Enable First Integrated Supply Side Platform For Radio
April 3, 2014

Marketron, a leading provider of business software solutions for the media industry, and Jelli, the first programmatic advertising platform for the $40 billion global radio market, announced today the planned integration of the Jelli RadioSpot Ad Server with Marketron’s Mediascape open platform. The strategic partnership will allow stations to manage the sale of inventory directly to programmatic buyers from within the Marketron solution’s interface.  As part of the agreement, Marketron will license Jelli’s RadioSpot Supply API to enable Marketron’s Mediascape open platform to programmatically price, package and sell inventory through RadioSpot.

The integration marks the first time a programmatic platform for broadcast radio advertising has been directly connected via APIs to a leading radio traffic system, accessible through a web-based open platform. By pairing the real-time ad serving and reporting capabilities of the RadioSpot Ad Server with the Mediascape platform, Jelli and Marketron are creating a cutting-edge supply-side platform that will ultimately increase revenue opportunities for radio stations by making it easier for advertisers to buy and run ads.

"Marketron has a long history of first moves in media software and we are very proud to offer this first to our customers,” said Jeff Haley, President and CEO, Marketron. “Making radio ads easier to buy is an important milestone for the industry, and we are very pleased to partner with Jelli and make that happen for our customers."

Jelli’s patented RadioSpot technology significantly increases efficiency, accountability and transparency for broadcast radio advertising, instantly serving broadcast ads on radio stations across the country and enabling the stations to sell to buyers that use programmatic buying technology.  The integration with the Mediascape platform will allow local stations to seamlessly package, price and control the sale of their inventory to these buyers from within their existing traffic software. The Mediascape open platform is unique in the industry, in that it provides the only open architecture approach for media.

“Jelli’s RadioSpot™ transforms the network radio market giving broadcasters the tools to better compete in today’s ad marketplace,” said Mike Dougherty, Jelli co-founder and chief executive officer. “With marketers moving so quickly to programmatic buying, the opportunity to partner with Marketron ensures that radio will be included in the planning mix for this new generation of ad buyers.”

Jelli is the newest partner on the Mediascape platform, and the strategic partnership is evidence of the rapid growth of the open-architecture approach that Marketron is offering.  The new service from Marketron and Jelli will be available in Fall 2014.

“Mediascape’s recent and rapid adoption amongst solution partners is a testament to the potential for an interconnected industry,” said Tony Gaughan, CTO and SVP Products, Marketron.  “We are excited to announce this innovative new partnership between two cutting-edge cloud-based systems, and look forward to the streamlined business processes that our customers will experience.”




 
Breaking News
Beasley Broadcast Group Reports Second Quarter
iHeartMedia's "Z107" Becomes "Karlee 107" In Honor Of Rochester Girl
WIRK/West Palm Adds Brooke & Jubal To Mornings
July 28, 2016
CBS Corporation Revenue Up 2% in Q2
Cox Media Group Names Rob Rohr as CMG Ohio Market Vice President
Alpha Media, Moberly Announces Mark Benkiel As Market Manager
July 27, 2016
iHeartMedia St. Louis Names A.J. SVP/Programming
Entercom Communications Reports Second Quarter Results
Apple Reports Third Quarter Results
Scott Shannon to Host NAB Marconi Radio Awards
Steph Lova Returns To WPGC/Washington, DC
DigitalRadioTracker.com Simplifies Broadcast Monitoring Worldwide
July 26, 2016
Brian Beasley Named Chief Operating Officer of Beasley Media Group, Inc.
2016 NAB Marconi Radio Award Finalists Announced
SiriusXM Reports Second Quarter 2016 Results
Alpha Media Clinton Names Mike Fell Market Manager
NextRadio Survey Reinforces How Radio Can Help Reach Voters
RAB Announces Staff Changes
July 25, 2016
Drake, U2, Britney Spears & More Announced For iHeartRadio Music Festival
Scotty K And Bret Head To Dallas For Mornings On KLIF
July 22, 2016
eQB NOW
Pandora Revenue Up in Second Quarter of 2016
John Crenshaw Named OM at Cumulus-Youngstown, OH
Alpha Media Savannah-Hilton Head Launches Throwback Station "G100"
July 21, 2016
Music News
Soundtrack Companion to Springsteen Autobiography Announced
Quick Hits: Prince, My Chemical Romance, Mac Miller
Quick Hits: The Beatles, Pink Floyd, JoJo, Ruth B
Beyoncé, Adele Lead MTV VMA Nominees
Rihanna, Kendrick Lamar and Metallica Headlining Global Citizens Festival
Drake Spends 11th Week at #1 on Billboard 200
Quick Hits: Rihanna, Flo Rida & Jason Derulo, Adele, Chance the Rapper, The 1975, David Bowie, Michael Hutchence
New David Bowie Box Set Includes Previously Unreleased Album
Quick Hits: Rihanna, KoRn, My Chemical Romance, Jennifer Hudson, Regina Spektor, Oasis
Temple of the Dog Announce First-Ever Tour
Quick Hits: The Beatles, Iggy Azalea, My Chemical Romance, Haim
Quick Hits: Alternative Press Music Awards / Marilyn Manson, Wilco, Beck, Led Zeppelin, Kesha
Drake Returns To #1 On Billboard 200
Kanye, Taylor Swift Feud Over "Famous" Lyric Again
Quick Hits: Coldplay, Schoolboy Q, Prophets of Rage, Celine Dion, Against Me!
FMQB NOW

Bill Tanner
SVP/Programming
SummitMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!