Marketron and Jelli Partner to Enable First Integrated Supply Side Platform For Radio
April 3, 2014

Marketron, a leading provider of business software solutions for the media industry, and Jelli, the first programmatic advertising platform for the $40 billion global radio market, announced today the planned integration of the Jelli RadioSpot Ad Server with Marketron’s Mediascape open platform. The strategic partnership will allow stations to manage the sale of inventory directly to programmatic buyers from within the Marketron solution’s interface.  As part of the agreement, Marketron will license Jelli’s RadioSpot Supply API to enable Marketron’s Mediascape open platform to programmatically price, package and sell inventory through RadioSpot.

The integration marks the first time a programmatic platform for broadcast radio advertising has been directly connected via APIs to a leading radio traffic system, accessible through a web-based open platform. By pairing the real-time ad serving and reporting capabilities of the RadioSpot Ad Server with the Mediascape platform, Jelli and Marketron are creating a cutting-edge supply-side platform that will ultimately increase revenue opportunities for radio stations by making it easier for advertisers to buy and run ads.

"Marketron has a long history of first moves in media software and we are very proud to offer this first to our customers,” said Jeff Haley, President and CEO, Marketron. “Making radio ads easier to buy is an important milestone for the industry, and we are very pleased to partner with Jelli and make that happen for our customers."

Jelli’s patented RadioSpot technology significantly increases efficiency, accountability and transparency for broadcast radio advertising, instantly serving broadcast ads on radio stations across the country and enabling the stations to sell to buyers that use programmatic buying technology.  The integration with the Mediascape platform will allow local stations to seamlessly package, price and control the sale of their inventory to these buyers from within their existing traffic software. The Mediascape open platform is unique in the industry, in that it provides the only open architecture approach for media.

“Jelli’s RadioSpot™ transforms the network radio market giving broadcasters the tools to better compete in today’s ad marketplace,” said Mike Dougherty, Jelli co-founder and chief executive officer. “With marketers moving so quickly to programmatic buying, the opportunity to partner with Marketron ensures that radio will be included in the planning mix for this new generation of ad buyers.”

Jelli is the newest partner on the Mediascape platform, and the strategic partnership is evidence of the rapid growth of the open-architecture approach that Marketron is offering.  The new service from Marketron and Jelli will be available in Fall 2014.

“Mediascape’s recent and rapid adoption amongst solution partners is a testament to the potential for an interconnected industry,” said Tony Gaughan, CTO and SVP Products, Marketron.  “We are excited to announce this innovative new partnership between two cutting-edge cloud-based systems, and look forward to the streamlined business processes that our customers will experience.”




 
Breaking News
eQB NOW
CBS Corporation Reports 2015 Fourth Quarter And Full Year Results
Pandora Reports Q4 and Full Year 2015 Financial Results
Jason Kidd Joins Mix 107.3/Washington, D.C. As Afternoon Drive Personality
Z90/San Diego Co-Host Named For “Morton In The Morning”
In Brief - February 12, 2016
February 11, 2016
Charlie Walk Named President of Newly Formed Republic Group
Warner Bros. Ups Luke, Ravikoff in Rock Promo Positions
Entercom Reports Fourth Quarter and Full Year Results
Nielsen Reports 4th Quarter And Full Year 2015 Results
WBLI/Long Island Announces Drive Time Live With Syke & M.J.
February 10, 2016
iHeartMedia Promotes Senior Programmers To Executive Vice Presidents
CBS Radio Celebrates Grammy Awards With Over-The-Air & Digital Programming
February 9, 2016
RAB: Radio Increasing Focus On Digital Sales
107.1 The Brew Is Sacramento's New Home For Rock
In Brief - February 9, 2016
February 8, 2016
"Saturday Night Online" Rebrands As "Most Requested Live With Romeo"
iHeartMedia Names Travis Moon Director of Country Operations for the Austin-San Antonio Region
Entercom Kansas City Announces Appoints Alan Furst PD Of KMBZ
February 5, 2016
Stu Bergen Named CEO, International & Global Commercial Services For Warner Music Group
JoJo Turnbeaugh Named SVP of Programming for iHeartMedia Las Vegas
In Brief - February 5, 2016
February 4, 2016
John Strazza Joins RECORDS
Greater Media Promotes Buzz Knight to SVP of Program Development
Music News
Kanye Debuts New Album at MSG, But No Official Release Yet
Quick Hits: Drake, The Grammys, Dr. Dre, Glenn Frey
Kanye West Unveils The Life of Pablo
Quick Hits: The Grammys, No Doubt / AFI, Bruce Springsteen, NBA All-Star performers, The Beatles, Eaux Claires festival
Gwen Stefani Announces New Album, Filming Live Video During Grammys
Quick Hits: The Grammys / Eagles, Adele, Kelly Clarkson, The Grid NYC
Taylor Swift Leads Nominees for iHeartRadio Music Awards
Quick Hits: Kanye West, Disturbed & Breaking Benjamin, Lionel Richie tribute, Seether, Lamb of God, Way Home festival, Good Charlotte
Beyoncé Announces "Formation" Stadium Tour, Releases New Single
Metallica At CBS RADIO’s “THE NIGHT BEFORE” Concert in San Francisco
Rihanna Reaches #1 With Anti
Quick Hits: Grammy Awards, Zayn, Adele, Dead & Company, The Monkees, The Neighbourhood
Earth, Wind & Fire's Maurice White Dead At 74
The Entertainment World Remember Maurice White
Quick Hits: Rihanna, Lady Gaga, Future, The Lumineers, Stone Temple Pilots
FMQB NOW

Dom Theodore

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!