Donated Broadcast Airtime For Mental Health Awareness Campaign Tops $40 Million
April 4, 2014

The National Association of Broadcasters (NAB) has announced that local radio and TV stations across America have donated airtime valued at over $40.8 million (up from $35.5 million in February) for NAB's "OK2TALK" mental health public service announcement campaign. This includes more than 322,908 TV and radio airings.

In response to the announcement, NAB President and CEO Gordon Smith said, "The OK2TALK Campaign has been a tremendous success in raising mental health awareness thanks to the support of local radio and TV broadcasters. People from all walks of life can struggle with mental health issues; this campaign spreads the message that help is available for those in need or those who know someone in need. I encourage stations to continue using OK2TALK to bring mental health out of the shadows and shine a light on a problem of grave importance to our society."

"We appreciate the generous support that the OK2TALK campaign has received. We encourage stations to continue to use the campaign to drive home the message that it's okay to talk about mental health; that help is available and effective; that if you need help, you should get it; and, that if you know someone who is struggling, help them to get help. The overwhelming response on the OK2TALK Tumblr page makes clear how serious a problem this issue is in our society."

The PSA campaign, launched on July 23, directs people to www.OK2TALK.org, a Tumblr-based community where teens and young adults struggling with mental health problems can share personal stories of recovery, tragedy, struggle or hope. By inviting young people, their families and friends to add their voice in a safe, moderated space, the campaign encourages an organic conversation about mental health challenges and recovery stories. The site also includes resources for those seeking help.

OK2TALK.org has seen significant engagement following the launch of the campaign, with more than 1.2 million page views, 30,889 followers and 7,200 submissions. The site has also seen more than 126,000 clicks on the "Get Help" button, which takes visitors to mentalhealth.gov and suicide prevention resources.

The OK2TALK campaign has also recently been honored at the 2014 PR News Nonprofit Awards, PR Week Awards and the American Advertising Awards. The campaign is also a finalist for a PRISM award and two PRSA Silver Anvil awards.

In addition to the thousands of broadcast stations that have committed air time and financial resources in support of OK2TALK, partners in the effort include: Active Minds, Bring Change 2 Mind, Each Mind Matters, Entertainment Industries Council (EIC), Mental Health America, the National Alliance on Mental Illness (NAMI), One Mind for Research and Tumblr. For more information about OK2TALK, visit nab.org/ok2talk.




 
Breaking News
Mel Karmazin To Be Honored By The Broadcasters Foundation Of America
Cox Media Group Names Rachel Williamson Director/Digital Revenue Development
New Generation Radio Launches Virtual Jock
Benztown Teams With Vipology To Bring Cost-Effective Websites To Radio
In Brief - February 26, 2015
February 25, 2015
iHeartMedia Announces Executive Changes
NAB Statement On Introduction Of Local Radio Freedom Act In House, Senate
Report: Radio’s 2015 Digital Revenue Poised For Double-Digit Growth
Coleman Insights, Jacobs Media Explore The Great Pyramids Of Radio
Republic Records Names Patch Culbertson Director of A&R
In Brief - February 25, 2015
February 24, 2015
106.1 KISS FM Changes Name To 106.1 LAURA FM
In Brief - February 24, 2015
February 23, 2015
Industry-Wide Consumer Awareness Campaign Launches For NextRadio
Jake Wisely Appointed CEO Of The Bicycle Music Company
Westwood One Hires Douglas Johnston As EVP/Sales
The Bobby Bones Show Brings Ask Anything's Fan-Driven Artist Chats To Country Fans Nationwide
Salem Communications Corporation Becomes Salem Media Group
In Brief - February 23, 2015
February 20, 2015
eQB NOW
Entercom Communications Reports Fourth Quarter And Full Year Results
KMVQ/San Francisco Inks Morning Hosts Fernado And Greg To Multi-Year Agreement
Edison Research: Monthly Podcast Listeners Grow To 46 Million Americans 12+
In Brief - February 20, 2015
February 19, 2015
iHeartMedia Reports Results For 2014 Fourth Quarter And Full Year
Music News
Ed Sheeran, Sam Smith Rule BRIT Awards
Quick Hits: Foo Fighters, Carly Rae Jepsen, The Airborne Toxic Event, Echosmith, Finding Neverland Album with John Legend & Rita Ora
Imagine Dragons Roar To Top Debut
Quick Hits: U2, Firefly Festival, Nico & Vinz, Lady Gaga, Three Days Grace, Free Press Summer Festival
Sam Smith Set For Another U.S. Road Trip
Quick Hits: One Direction, Lorde, Brandon Flowers, Redfoo, Fuji Rock Festival
Quick Hits: John Legend & Common / The Oscars, Ed Sheeran, In This Moment, Passion Pit, Kaaboo Del Mar Festival, Pixies
Kanye Talks New Album & More With Power 105.1's Breakfast Club
Quick Hits: Foo Fighters / Sonic Highways, Coldplay, Squamish Valley Music Festival
Lil Wayne Working Up Free Weezy Album
Quick Hits: Nate Ruess of fun., Foo Fighters, Blur, Volbeat, Iron Maiden, Blues Traveler
Drake Debuts At #1 On Billboard 200
Quick Hits: Firefly Festival, Taylor Swift, Sia, Nicki Minaj
Kid Rock Reprises $20 Ticket Tour
Quick Hits: Governors Ball Festival, Lady Gaga, Slash Featuring Myles Kennedy and The Conspirators, Pharrell Williams
FMQB NOW

Rob Roberts
OM/Cumulus Atlanta

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!