Donated Broadcast Airtime For Mental Health Awareness Campaign Tops $40 Million
April 4, 2014

The National Association of Broadcasters (NAB) has announced that local radio and TV stations across America have donated airtime valued at over $40.8 million (up from $35.5 million in February) for NAB's "OK2TALK" mental health public service announcement campaign. This includes more than 322,908 TV and radio airings.

In response to the announcement, NAB President and CEO Gordon Smith said, "The OK2TALK Campaign has been a tremendous success in raising mental health awareness thanks to the support of local radio and TV broadcasters. People from all walks of life can struggle with mental health issues; this campaign spreads the message that help is available for those in need or those who know someone in need. I encourage stations to continue using OK2TALK to bring mental health out of the shadows and shine a light on a problem of grave importance to our society."

"We appreciate the generous support that the OK2TALK campaign has received. We encourage stations to continue to use the campaign to drive home the message that it's okay to talk about mental health; that help is available and effective; that if you need help, you should get it; and, that if you know someone who is struggling, help them to get help. The overwhelming response on the OK2TALK Tumblr page makes clear how serious a problem this issue is in our society."

The PSA campaign, launched on July 23, directs people to www.OK2TALK.org, a Tumblr-based community where teens and young adults struggling with mental health problems can share personal stories of recovery, tragedy, struggle or hope. By inviting young people, their families and friends to add their voice in a safe, moderated space, the campaign encourages an organic conversation about mental health challenges and recovery stories. The site also includes resources for those seeking help.

OK2TALK.org has seen significant engagement following the launch of the campaign, with more than 1.2 million page views, 30,889 followers and 7,200 submissions. The site has also seen more than 126,000 clicks on the "Get Help" button, which takes visitors to mentalhealth.gov and suicide prevention resources.

The OK2TALK campaign has also recently been honored at the 2014 PR News Nonprofit Awards, PR Week Awards and the American Advertising Awards. The campaign is also a finalist for a PRISM award and two PRSA Silver Anvil awards.

In addition to the thousands of broadcast stations that have committed air time and financial resources in support of OK2TALK, partners in the effort include: Active Minds, Bring Change 2 Mind, Each Mind Matters, Entertainment Industries Council (EIC), Mental Health America, the National Alliance on Mental Illness (NAMI), One Mind for Research and Tumblr. For more information about OK2TALK, visit nab.org/ok2talk.




 
Breaking News
Cox Media Group Tampa Names Dan Mason OM For HOT 101.5, 97X, 102.5 The Bone
Logan Named PD/Morning Host At WNCV/Fort Walton Beach
Jay Towers Promoted To Anchor Of Fox 2 Morning News in Detroit
In Brief - August 20, 2014
August 19, 2014
Greg Ausham Named PD At WNNX/Atlanta
Emmis Communications, Beasley Broadcast Group Deploy Jelli Radio Ad Platform In Major Markets
Cumulus Taps Dan Mandis As PD Of WWTN/Nashville
In Brief - August 19, 2014
August 18, 2014
Republic Records Promotes David "Davey Dee" Ingenloff to VP/Rhythm Crossover Promotion
NAB President/CEO Gordon Smith To Keynote The Conclave
Westwood One Names George King VP/Programming, Network Formats
Cox Media Group Miami Launches The DJ Laz Morning Show on WFLC
Vince Szydlowski Named SVP, Label Sales For Capitol Music Group
In Brief - August 18, 2014
August 15, 2014
eQB NOW
The Week In Review: 8/11-8/15
CCM+E Miami Names Michael "Mud" Gross PD At WBGG-FM
WQHT/New York MD Karlie Hustle Resigns
Townsquare Media Promotes Heather DeLuca to Brand Manger for WSJO/Atlantic City
RAB Report: Radio's Q2 '14 Revenue Performance Down 3%
CMG San Antonio Rebrands 106.7 FM as The Eagle
In Brief - August 15, 2014
August 14, 2014
Clear Channel Political Advertising Targeting Tool, AuDiO, Now Incorporates Nielsen Data
Cumulus Media, Katz Radio Group Enter New Long-Term Partnership
NBC Joins Forces With iHeartRadio For Digital Premiere Of New Romantic Comedy "A TO Z"
In Brief - August 14, 2014
Music News
Nickelback Signs With Republic Records
Quick Hits: album sales, Taylor Swift, Foo Fighters, Super Bowl halftime show, Gerard Way, Tiesto, Smashing Pumpkins
New Taylor Swift Album Due Out October 27
Quick Hits: Lady Gaga & Tony Bennett, Haim, Fashion Rocks concert, T.I., iTunes Festival, Unlocking the Truth, Leonard Cohen
Colbie Caillat Sets September 30 Street Date
Quick Hits: Coldplay, U2, Christina Aguilera, B.o.B, Wiz Khalifa, Becky G, Bob Seeger
Lil Wayne's Tha Carter V Coming October 28
Quick Hits: Nickelback, Sia, Shindig Music Festival, Def Jam Records, Annie Lennox
The Week In Review: 8/11-8/15
Quick Hits: Taylor Swift, Sam Smith, Meghan Trainor, Primus / Tool, Becky G, John Mellencamp
Guardians Of The Galaxy's Awesome Mix Hits #1
Quick Hits: Nicki Minaj, Death Cab For Cutie, Metro Station, Celine Dion, She & Him, Karen O
Honda Stage Launches at iHeartRadio Theater L.A.
Quick Hits: Kings Of Leon, Daft Punk, Linkin Park's Joe Hahn, Goo Goo Dolls, Bob Weir & RatDog
Foo Fighters Set November 10 Street Date
FMQB NOW

Sean Demery, PD
WYMS/Milwaukee

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!