Azoff MSG Entertainment Acquires 50% Of Burns Entertainment
March 8, 2014
Azoff MSG Entertainment (AMSGE), the joint venture between Azoff Music Management and the Madison Square Garden Company, has acquired a 50% stake in top celebrity and music procurement firm Burns Entertainment. Financial terms of the deal were not disclosed.
For over 44 years, Burns Entertainment has represented many of the biggest consumer brands, working to match them with celebrities and licensing music for advertising campaigns and promotions. Burns has worked globally on behalf of companies including Unilever, Dr Pepper Snapple Group, Beam Global, Audi, Sprint and hundreds of others.
“We are thrilled to have Burns as part of the AMSGE family,” said Irving Azoff, CEO of Azoff MSG Entertainment. “Bob Williams, Doug Shabelman, and Marc Ippolito have built a globally recognized business and we are looking forward to helping take it to new heights.”
The partnership with AMSGE, to be called Burns Entertainment & Sports Marketing LLC, offers the ideal opportunity for Burns to showcase their services to many more corporations that need assistance in identifying and contracting celebrity talent and music with expert management and advice.
“We think the match with Azoff MSG Entertainment is the perfect partnership as we look to expand our business to the next level. We always say that celebrities are not the only ones who need an agent’s help—the companies seeking their endorsement need an expert to guide them in paying the right price, making the right choice and contracting properly for their campaigns,” Bob Williams, CEO of Burns Entertainment said. “We are excited that Irving Azoff and his team will be a tremendous partner in exploring high level relationships that complement our existing clientele and expertise.”
Burns Entertainment is recognized for pioneering the industry of procuring celebrity talent and has branched out across the globe with partners in China, Singapore, the United Kingdom, Latin America, Turkey, Russia and other European markets.