Report: The Cume and "DE" of Social Media
May 19, 2014
Untitled Document

In the company's new Techsurvey10, Jacobs Media took a different look at how radio listeners use and enjoy social media. 

Like most researchers, Jacobs Media have typically asked respondents to tell them on which social platforms they have a profile. This year, they went deeper and asked whether they use these social channels on a daily basis. No matter how you slice it, Facebook wins both the "cume" and "TSL" (or Daily Engagement) measures. Of course, the data varies significantly by demographic and format preference.

Not surprisingly, Facebook dominates. But LinkedIn shows up well, followed by a tie between Google+ and Twitter.  Pinterest and Instagram are all mentioned by more than one-third of respondents with social media profiles.

But this year, they asked a different follow-up question to attain a better measure of engagement. On which of these sites do consumers visit on a daily basis?

This is where Facebook displays amazing DE - or Daily Engagement. Nearly three-fourths of those on Facebook are present there every day. Twitter and Instagram are distant seconds when it comes to everyday usage. Note that while many still have a MySpace profile, no one uses that platform on a daily basis.

But the actionable tools for radio brands building social strategies are in the demographic details. A look, for example, at Generation Z - respondents 22 years of age and younger - reveals a very different social story. While Facebook leads, Twitter, Instagram, and Snapchat are all major platforms among this teen-heavy generation. And from the standpoint of DE, Facebook is lower than average, while more than four in ten use Instagram and Snapchat every day.

To access these social media profiles for all 11 formats in Techsurvey10, go to:  http://www.jacobsmedia.com/Techsurvey10SocialFootprints.pdf




 
Breaking News
Nielsen Insights: Their Generation
NAB Statement on Court Ruling on Media Ownership Rules
Republic Records Celebrate DNCE Going Double Platinum
May 24, 2016
iHeartMedia Wins Legal Battle
Spotify's Losses Increase As Revenues Grow Faster
Pierre Bouvard: The TV Upfront: History, 2016 issues, and What It Means For Radio
United Stations Adds Sammy Hagar's Radio Show
May 23, 2016
Columbia Records Announces Jennifer Frommer As Head of Its Creative Agency
iHeartRadio Summer Pool Party Heats Up Miami
National Radio Hall of Fame Announces 2016 Nominees
Shelley Wade Named Afternoon Host at KMYI (Star 94.1)/San Diego
Spotify's Family Plan Gets An Upgrade
May 20, 2016
eQB NOW
May 19, 2016
Republic Records Promotes David "Davey Dee" Ingenloff to SVP/Rhythm Crossover Promotion
WLLD (WiLD 94.1)/Tampa Goes Nuts In PM Drive & Grabs A Franchize At Night
Mike Mathewson Named VP/Marketing For Columbia Records
Universal Music Forms Verve Label Group, Appoints Danny Bennett as President/CEO
Entravision Promotes Don Daboub To EVP/Integrated Marketing Solutions
May 18, 2016
Rare On-Air Opening At Power 106 Los Angeles
Ross Mahoney Named PD/PM Drive Host At KXTE/Las Vegas
Erika Alfredson Named VP/Marketing For Columbia Records
May 17, 2016
SBS Reports First Quarter Results
Westwood One Backstage At the BBMAs To Feature Exclusive Content And Pop Trio Bahari
In Brief - May 17, 2016
Music News
The Weeknd Tops Billboard Music Award Winners
Quick Hits: Teen Choice Awards, Bon Jovi, The Killers
Quick Hits: Eminem, Mariah Carey, Red Nose Day TV Special, My Morning Jacket, The Tragically Hip
Drake Stays at #1, Meghan Trainor Debuts at #3 on Billboard 200
Quick Hits: Red Hot Chili Peppers, Megadeth, Ramones
Drake Leads Nominees For 2016 BET Awards
Quick Hits: Adele, Fifth Harmony, Life is Beautiful festival, Beastie Boys
Quick Hits: Chevelle, Rage Against The Machine / Prophets of Rage, 3 Doors Down, Make America Rock Again tour
Ariana Grande, Calvin Harris & More Headlining Billboard Hot 100 Festival
Quick Hits: MuchMusic Awards, Guns N' Roses / Lenny Kravitz / Alice in Chains, Rage Against The Machine, Riot Fest
Puff Daddy Takes Bad Boy Reunion on the Road
Quick Hits: Justin Timberlake, Houston Open Air, The Temper Trap, High Elevation Rock Festival, Pilgrimage Music & Cultural Festival, Lou Reed
Drake Stays Atop Billboard 200, Radiohead Debut at #3
Quick Hits: Adele, Red Hot Chili Peppers, Sia, Oasis
Ozzfest and Knotfest Combine Forces
FMQB NOW

John Mayer
PD, WFLZ/Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!