iHeartMedia Tucson Names Mike Saffer Market President
February 3, 2017
iHeartMedia Tucson has announced that Mike Saffer has been named Market President, effective immediately. iHeartMedia Tucson has a strong cross-platform presence - both broadcast and digital - encompassing radio station brands 93.7 KRQ, My 92.9, Hot 98.3, 97.1 The Bull, Tejano 1600, and news talk brands 790 KNST and 1450 KTZR.
As Market President, Saffer will work with the programming and sales teams for iHeartMedia Tucson’s seven radio station brands to oversee on-air and digital programming as well as create new revenue opportunities for local clients and partners. Saffer will also manage the market’s live concerts, community events and promotion initiatives.
“I am elated to make the transition into the iHeartMedia family here in Tucson,” said Saffer. “Being raised in Tucson, the talent at these stations has always played a major role in my life. I am excited to work with those same stations to build upon their legacy and strengthen our relationship with both advertisers and the community.”
Saffer previously served as the VP/Sales for Clear Channel Outdoor Tucson. He is a Tucson native and has spent over 15 years in outdoor sales and sales leadership roles.
“I am excited to have Mike bring his 15 years of sales and leadership experience in out of home media to the team. Mike has strong relationships in the community and I know that he will take iHeartMedia’s Tucson market to the next level,” said Linda Little, President of iHeartMedia’s Arizona Region. “We have a big year ahead for Tucson with this new addition to an already great leadership team!”