Entercom Los Angeles KSWD Signs Rita Wilde To A Multi-Year Agreement
April 10, 2017
Entercom Los Angeles Classic Rock KSWD (100.3 The Sound) has announced a multi-year agreement with legendary radio personality Rita Wilde. Wilde will continue on air weekdays from 7 p.m. to midnight and will continue to host the popular “Album Side at 11” segment featuring the uninterrupted play of one full classic rock album side at 11 p.m.
“Rita relates so well to rock fans because she is one,” said Dave Beasing, Program Director, 100.3 The Sound. “Rita has seen more Bruce and U2 concerts, among others, than anybody I know.”
“Classic Rock fans and artists have been listening to Rita since this music was new,” added Peter Burton, VP/GM, Entercom Los Angeles. “We’re proud to have her at The Sound.”
“The Sound is the kind of radio I love, so I’m thrilled to be here,” said Rita Wilde. “We play the best music ever made and present it with creativity and originality.”
Wilde is a Southern California native who began her career at the former KEZY-FM in Anaheim. She joined Los Angeles’ KLOS-FM in 1983. In 2013, Wilde joined The Sound as the evening on air host.