The Madison Square Garden Company Names Darren Pfeffer EVP of MSG Live
April 11, 2017
The Madison Square Garden Company today announced that Darren Pfeffer has been named Executive Vice President of MSG Live, effective May 17. Pfeffer joins the company after spending the last two decades at iHeartMedia where he most recently served as Senior Vice President of Music and Entertainment Marketing.
In this newly-created role, Pfeffer will oversee MSG's live entertainment events - including concerts, family shows, performing arts and special events - that are presented or hosted in the Company's diverse collection of venues. Those venues are: Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum, The Chicago Theatre and the Wang Theatre. In addition, he will play a key role in the future success of MSG's venue expansion strategy, including the company's plans to build a groundbreaking new venue in Las Vegas. Other priorities will consist of daily oversight of financial and operational matters; identifying and building key strategic relationships; and working with colleagues across the company to create marketing and sales plans. Pfeffer will report to MSG's president and chief executive officer, David O'Connor.
"Darren has spent more than 20 years in entertainment, overseeing some of the industry's most popular events and creating opportunities to leverage talent. His relationships, along with his experience developing compelling programming, will serve us well as we remain focused on growing our live event business by exploring new and better ways to utilize our world-class portfolio of venues," said O'Connor. "We look forward to having him as part of our leadership team as we continue to build on MSG's outstanding tradition of delivering unique and exceptional live experiences."
"The Madison Square Garden Company is peerless in its portfolio of iconic venues, world-class partners and access to top-tier performers and events," said Pfeffer. "I am thrilled to join the team, and look forward to not only continuing to grow the live event business, but to providing unforgettable experiences for MSG's customers and partners."
Pfeffer joins MSG after more than 20 years with iHeartMedia, where he has held a number of positions with increasing responsibility. Most recently, as SVP/Music and Entertainment Marketing, Pfeffer was responsible for overseeing all aspects of more than 160 iHeartMedia events including: overall event strategy, operations, and sponsorship and partnership opportunities, as well as any production and broadcast elements. These high-profile events include: the iHeartRadio Music Festival in Las Vegas, the iHeartCountry Festival and the iHeartRadio Fiesta Latina. Pfeffer has also served as executive producer of Z100's Jingle Ball since 2006 - turning the annual holiday concert into an iconic New York City event that is nationally televised on The CW Network - and oversaw the multi-market iHeartRadio Jingle Ball Tour, which includes stops in Los Angeles, Boston, Chicago and Miami.