Warner Bros. Records Appoints Allyson Cherny-Weston VP/Brand Partnerships
May 9, 2017

Warner Bros. Records has announced Allyson Cherny-Weston has been appointed Vice President of Brand Partnerships. She will report to Lori Feldman, Executive Vice President of Strategic Marketing, and will be based at the company's New York office.

"Ally's got great experience and intuitive ability, connecting brands with musical artists, experiences, content and storytelling that authentically reach consumers and fans," said Feldman. "At Warner Bros. Records, she will be instrumental in creating innovative approaches to partnerships across multiple platforms and will help expand our brand marketing reach. We are thrilled to have her on the team."

"I am extremely honored to be joining the Warner Bros. Records family and the forward-thinking Brand Partnerships team," said Cherny-Weston. "I am excited and eager to utilize the branding expertise that I have cultivated over the last 8 years in the industry to create meaningful brand partnerships for WBR's stellar roster of artists."

Before joining Warner Bros. Records, Cherny-Weston was at Sony Music Entertainment, where she was Manager, Director, and then Senior Director of Global Brand Partnerships for RCA Records. She worked with both brands and talent on campaigns ranging from Pentatonix/Lego, Elle King/Ray-Ban and Hilary Duff/AT&T to Gavin DeGraw/MTA, Bleachers/Beats Music and Tom Odell/Artist Den. She also led efforts on branded artist performances like Betty Who/AMEX Unstaged Artist In Residency and Jordan Sparks/NFL, as well as secured sponsorships for artist promotional tours like Ray LaMontagne/Citi. She started out at Sony Music Entertainment in 2008 as a Specialist in Global Brand Partnerships for RCA/Jive Label Group, where she was involved in various brand partnership opportunities, including Mike Posner/Sony Ericsson, Justin Timberlake/Gilt Groupe, Pitbull/Kodak and Rod Stewart/HSN.

Breaking News
RCA Records Promotes Joe Daddio To VP/Pop Promotion
May 23, 2017
Beasley Media Group Unveils New Format Captains
iHeartMedia Austin Debuts New Spanish Top 40 Station TU 103.1
CBS Radio Officially Names John Farneda MD At WXRT/Chicago
In Brief - May 23, 2017
May 22, 2017
CBS Corporation Extends Chairman/President/CEO Les Moonves
KDMX (102.9 NOW)/Dallas Adds Kannon In Afternoon Drive
Entercom-Charlotte Signs Contract Extension with Matt & Ramona Show
May 19, 2017
Cumulus Media Oxnard/Ventura Names Matthew "Doughboy" Florence PD For KVYB
Westwood One Presents Backstage at the BBMAs
May 18, 2017
iHeartMedia St. Louis Names Maurice DeVoe PD For KMJM (100.3 The Beat)
May 17, 2017
Atlantic Records Promotes Dionnee Harper & Marsha St. Hubert To SVPs of Urban Marketing
Entercom San Diego & Portland Form Partnership With Pearl Jam's Vitalogy Foundation
Vevo Announces New Hires On Original Content Team
May 16, 2017
Universal Music Group & Tencent Music Entertainment Group Enter Stategic Agreement
B96/Chicago To Host Niall Horan, Stream Live Performance
May 15, 2017
Cumulus Reports First Quarter Results
National Radio Hall of Fame Announces 2017 Nominees
Heidi Raphael Named VP/Corporate Communications for Beasley Media Group
Beasley Media Group & jacapps To Debut Customized WRIF iPhone Stickers
May 12, 2017
Cumulus Media Promotes Troy Hanson To VP/Operations For Chicago Station Group
Music News
22 Dead in Explosion at Manchester Ariana Grande Concert
Quick Hits: Iggy Azalea, Newport Folk Festival
It's a Sign of the Times: Harry Styles Debuts at #1
Drake Dominates Billboard Music Awards
Chris Cornell's Wife Issues Statement on His Death
Rocker Chris Cornell Dead at 52
The Entertainment World Remembers Chris Cornell
FMQB Photo Pass: Metallica
Katy Perry Announced as First Judge for American Idol Reboot
Katy Perry Announces New Album Witness, North American Tour
Rapper Logic Debuts Atop Billboard 200
Quick Hits: Beyonce, Kendrick Lamar, Paramore
Jay Z Inks $200 Million Deal with Live Nation
iHeartRadio Streaming Exclusive Harry Styles Station
Jay Z, Chili Peppers & Gorillaz Headlining New York's Meadows Music and Arts Festival

Nicki Farag,
SVP of Promotion,
Def Jam Recordings

Search FMQB.com
FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!