NABOB Asks Arbiton To Fix "Flaws" In PPM
November 9, 2007

With preliminary PPM data released to New York City stations earlier this week, the National Association of Black Owned Broadcasters (NABOB) is upset with the numbers for Urban and Hispanic stations, which saw a significant hit under the PPM. NABOB is calling for Arbitron to postpone its rollout plan for the PPM in new markets, until it corrects what the organization calls "significant flaws" with the PPM technology.

Jim Winston, Executive Director and General Counsel of NABOB said, "The New York City results were even worse for Urban and Hispanic radio than the Philadelphia and Houston numbers. The New York PPM numbers showed a substantial loss of audience for all stations, but the loss for the Urban and Hispanic formatted stations was far worse than for the market as a whole."

Winston continued, "NABOB has been meeting with Arbitron for months, and several of our members have been meeting with them for years, urging them to improve their PPM methodology. The New York results demonstrate that the limited changes that Arbitron claims to have implemented have done no good."

He added, "Declines this substantial raise serious issues about who and what is actually being measured and how the PPM methodology manipulates that data. Given Arbitron’s virtual monopoly, Arbitron is able to dictate tremendous fee increases, which it knows the stations must pay because there is no other ratings alternative. Therefore, Urban formatted, Hispanic formatted and minority owned stations -- formats and stations that have been the most negatively impacted by PPM to date -- are forced to pay increased fees for a service they know produces results that will likely be to their financial detriment. Arbitron has issued several months of PPM data, and it is clear, not just to our members, but to the radio industry as a whole, that this new technology is flawed.  This is an industry problem, not just an Urban radio problem."




 
Breaking News
Afternoons With Adam Bomb Debuts on Q100/Atlanta
January 18, 2017
Gregg Nadel Named President of Elektra Records
CBS Radio Rebrands KVIL And AMPs Up The Dallas-Fort Worth Market
KDND/Sacramento Is Looking For Next Night Superstar
January 17, 2017
Angi Taylor Joins The Rendezvous
Randy Savage Joins Cumulus As OM Wilkes Barre/Scranton, PA Cluster
Hubbard Radio Chicago Signs Eric & Kathy To Multi-Year Agreement
Jill Devine Signs Multi-Year Renewal At KYKY/St. Louis
January 13, 2017
Pandora Expects To Exceed Q4 2016 Guidance, Citing Subscription Momentum and RPM Growth
SiriusXM Launches "Hits 1 in Hollywood"
In Brief - January 13, 2017
January 12, 2017
Beasley Names Debbie Mazella Program Director Of Magic 98.3/New Jersey
The Dave & Mahoney Morning Show Returns To KXTE (X107.5)/Las Vegas
January 11, 2017
Cumulus Promotes Matt Raback To VP/Market Manager For York-Lancaster-Reading, PA
Crystal Castorena Named GM For Impact Radio Group
Justin Luvv Named Afternoon On-Air Personality/Imaging Director For WRWM/Indianapolis
January 10, 2017
Ron Parker Named New Afternoon Host At WLS-FM/Chicago
KLOS/Los Angeles Kicks Off 2017 With New Programming Additions
Mark Kassof & Co. Launches Mobile Music Test
January 9, 2017
Steve Butler Renews With CBS Radio As VP/News Programming
Beasley Media Group Promotes AJ Lurie To VP/Market Manager, Wilmington, Delaware
Cumulus Promotes Wallace To OM, Shickles To PD In Flint, MI
Beasley Names Brian Samborski Regional Director/National Sales
Music News
Justin Timberlake, Britney Spears Among People's Choice Award Winners
Quick Hits: Grammy Lineup, Audioslave, Third Eye Blind
Maroon 5 Scores Their Ninth #1 Top 40 Hit
Quick Hits: Lollapalooza Paris, Metallica, Brit Awards, U2, Radiohead, George Harrison, Dave Matthews & Tim Reynolds
Quick Hits: Ed Sheeran, Ariana Grande, John Legend, Fifty Shades Darker, Trent Reznor
U2, Chili Peppers, The Weeknd & Chance the Rapper Headlining Bonnaroo
Quick Hits: Ed Sheeran, Prince
Quick Hits: Rocklahoma, Prince's Estate, Big Sean, Shaky Knees Music Festival, Spoon
U2 Announce Joshua Tree Anniversary Tour
Quick Hits: Panorama Festival, Green Day, Billboard 200, A Perfect Circle
Ed Sheeran Releases Two New Singles
Tool, Chance the Rapper & Phoenix Headlining Governors Ball
Beyoncé, Radiohead & Kendrick Lamar Headlining Coachella 2017
Quick Hits: BottleRock Napa Valley Festival, The Chainsmokers, Ed Sheeran
Pop Star George Michael Dead at 53
FMQB NOW

 

Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!