NABOB Asks Arbiton To Fix "Flaws" In PPM
November 9, 2007

With preliminary PPM data released to New York City stations earlier this week, the National Association of Black Owned Broadcasters (NABOB) is upset with the numbers for Urban and Hispanic stations, which saw a significant hit under the PPM. NABOB is calling for Arbitron to postpone its rollout plan for the PPM in new markets, until it corrects what the organization calls "significant flaws" with the PPM technology.

Jim Winston, Executive Director and General Counsel of NABOB said, "The New York City results were even worse for Urban and Hispanic radio than the Philadelphia and Houston numbers. The New York PPM numbers showed a substantial loss of audience for all stations, but the loss for the Urban and Hispanic formatted stations was far worse than for the market as a whole."

Winston continued, "NABOB has been meeting with Arbitron for months, and several of our members have been meeting with them for years, urging them to improve their PPM methodology. The New York results demonstrate that the limited changes that Arbitron claims to have implemented have done no good."

He added, "Declines this substantial raise serious issues about who and what is actually being measured and how the PPM methodology manipulates that data. Given Arbitron’s virtual monopoly, Arbitron is able to dictate tremendous fee increases, which it knows the stations must pay because there is no other ratings alternative. Therefore, Urban formatted, Hispanic formatted and minority owned stations -- formats and stations that have been the most negatively impacted by PPM to date -- are forced to pay increased fees for a service they know produces results that will likely be to their financial detriment. Arbitron has issued several months of PPM data, and it is clear, not just to our members, but to the radio industry as a whole, that this new technology is flawed.  This is an industry problem, not just an Urban radio problem."




 
Breaking News
Journal Communications Reports Third Quarter 2014 Results
Irving Azoff Leading New Music Rights Venture
Crush Music Announces Two New Hires
In Brief - October 30, 2014
October 29, 2014
Def Jam Recordings Promotes Scott Maness To VP/Rhythm Crossover Promotion
Melissa Etheridge, Ingrid Michaelson To Perform At National Radio Hall of Fame Induction Ceremony
In Brief - October 29, 2014
October 28, 2014
iHeartMedia, Inc. Reports Results For 2014 Third Quarter
SiriusXM Reports Third Quarter 2014 Results
Talus Knight Named PD/Afternoon Host At KKND
iHeartMedia San Francisco Names John Leathers Vice President Of Sales
Radio Advertising Bureau Board of Directors Elects New Officers & Directors
Pandora Hires Chris Phillips As Chief Product Officer
CBS Radio's We Can Survive Achieves High Marks On Social Media
iHeartRadio Survey: Listeners Predict We’ll See A Lot Of Lady Gaga Impersonators
In Brief - October 28, 2014
October 27, 2014
Lulu & Lala Spice Up Afternoons On WFLC-FM
Universal Music Group Names Michael Frey, President, Supply Chain & Media Services
Benztown Releases First-Ever Benztown 50 Voice Power Index
Noise Fusion Unleashes Next Generation Sounds Online
In Brief - October 27, 2014
October 25, 2014
eQB NOW
The Week In Review: 10/20-10/24
Beasley Broadcast Group Issues Third Quarter Results
Pandora Reports Q3 2014 Financial Results
Deezer Acquires Stitcher
Music News
Pitbull & Enrique Iglesias Continue The Party
Quick Hits: K. Michelle, Billboard Touring Awards, George Ezra, Phish
Slipknot Land Second #1 Album With .5: The Gray Chapter
Quick Hits: Metallica, Coldplay, Pitbull, Nile Rodgers
Taylor Swift Sings From The Rooftops
Quick Hits: Nicki Minaj, David Guetta, Calvin Harris, Soundgarden, R.E.M., The Who's Teenage Cancer Trust
Fergie, Lorde Join AMA Performers
Eric Clapton Offers Tribute to Jack Bruce
New Imagine Dragons Song Featured In Sprite LeBron James Commercial
Quick Hits: Imagine Dragons, Taylor Swift, Rock In Rio USA, Band of Merrymakers, Prince, Beady Eye
Taylor Swift Talks Pop Genre, 1989 & More
The Week In Review: 10/20-10/24
Quick Hits: The Grammys, Sam Smith, Foo Fighters, The Grateful Dead
Taylor Swift Reveals Songs of 1989
One Direction Goes "On The Road Again"
FMQB NOW

Christopher K
APD/MD, KDND & KUDL
Sacramento

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!